Associate Director, Experience & Activation

Assembly APAC; Hong Kong; Hybrid; HKD 900,000 - 1,500,000; Full time

Job summary

Assembly APAC is seeking a senior leader to drive digital marketing activation and regional client leadership across APAC. You will translate business objectives into integrated marketing strategies, oversee campaigns, and mentor a high-performing regional team across planning, activation, analytics, and client service.

The role requires strong analytical and storytelling skills, with English and Chinese proficiency, and experience managing senior stakeholders in a dynamic, multi-market

Qualifications

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Responsibilities

• Act as senior day-to-day strategic advisor to regional clients across APAC.
• Build trusted relationships with clients across multiple APAC markets.
• Lead annual planning, quarterly business reviews, and ongoing performance discussions.
• Translate business objectives into integrated marketing and activation strategies.
• Identify opportunities for growth, innovation, and expanded agency partnerships.
• Oversee regional campaign planning, activation, and execution across APAC markets including Korea, Japan, SEA, ANZ and Hong Kong.
• Ensure consistency of strategy and delivery while allowing for market-specific adaptation.
• Drive operational excellence, governance frameworks, and quality assurance across markets.
• Lead and mentor a high-performing regional team across planning, activation, analytics, and client service functions.
• Foster a culture of accountability, collaboration, and continuous learning.
• Provide coaching and development plans for team members.
• Champion Assembly's values and people-first culture.

Skills

Regional leadership

APAC experience

Strategic planning

Stakeholder management

Analytical skills

English & Chinese

Education

Bachelor's degree

Job description

We are Assembly – and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Lenovo, Lane Crawford, Marina Bay Sands, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ needs change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

Assembly was named The Drum’s APAC Media Agency of the Year in 2021

WHAT YOU’LL BE DOING ON ANY GIVEN DAY

Client Leadership & Strategic Partnership

• Act as the senior day-to-day strategic advisor to regional clients and stakeholders.
• Build trusted relationships with clients across multiple APAC markets.
• Lead annual planning, quarterly business reviews, and ongoing performance discussions.
• Translate business objectives into integrated marketing and activation strategies.
• Identify opportunities for growth, innovation, and expanded agency partnerships.

Regional Account Management

• Oversee regional campaign planning, activation, and execution across multiple APAC markets including Korea, Japan, SEA, ANZ and Hong Kong.
• Ensure consistency of strategy and delivery while allowing for market-specific adaptation.
• Drive operational excellence, governance frameworks, and quality assurance across markets.
• Lead and mentor a high-performing regional team across planning, activation, analytics, and client service functions.
• Foster a culture of accountability, collaboration, and continuous learning.
• Provide coaching and development plans for team members
• Champion Assembly's values and people-first culture.

Performance & Innovation

• Ensure campaigns deliver against business objectives and key performance indicators.
• Drive adoption of data, technology, automation, AI, and emerging media capabilities.
• Leverage insights to optimize performance and identify future opportunities.
• Stay ahead of evolving consumer, media, and platform trends across APAC.

DOES THIS SOUND LIKE YOU?

• Minimum 7 years of digital marketing activation experience, preferably in a digital agency, with at least 3 years in people-management role
• Proven experience leading regional or multi-market client relationships across APAC.
• Strong strategic planning and integrated media expertise.
• Demonstrated ability to manage senior stakeholders and influence decision-making.
• Experience leading large-scale cross-functional teams and complex workstreams.
• Highly developed analytical / numeracy skills to develop solutions on meaningful data
• Strong presentation, storytelling, and communication skills.
• Experience in managing a team and provide mentorship and guidance
• Demonstrate ability to perform and work in a highly dynamic and rapid changing environment
• Excellent written and oral English and Traditional & Simplified Chinese

DOES THIS SOUND LIKE YOU?

• Strong desire to learn
• Strong attention to detail
• Proactive, motivated, self-starter

WHY ASSEMBLY?

• We‘re part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. We’re nimble, smart, and digital-first, and we’re quickly growing to take on the biggest legacy hold cos.
• We care about your growth — we offer competitive salaries, annual compensation reviews, and keep detailed personal development plans to ensure you’re hitting your personal and company goals.
• We recognize and celebrate your success...all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated!
• We’re truly a people-first organization. That’s why we operate in hybrid model with flexibility, Work from Anywhere Scheme, allows you to be in control of your work-life balance.
• We believe in making impactful change in society, we encourage you to take Impact Leave time off from work to engage in volunteer activities with a charity that you support.