Asso Director, Digital Wellness Program and Agency, Insurance

Morgan Mckinley Limited; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

Morgan McKinley Limited in Hong Kong seeks an Associate Director for the Digital Wellness Program and Agency Engagement in the Insurance sector. You will translate business objectives into digital solutions, oversee end-to-end delivery, ensure governance, and present strategic performance insights to executives.

The role demands 12–15 years of wellness program experience, a consulting background is welcome, and fluency in Cantonese, Mandarin and English is essential.

Qualifications

• Bachelor's degree required.
• 12–15 years in wellness program / applications within large insurers.
• Consulting background welcomed.
• Excellent command of Cantonese, Mandarin and English.

Responsibilities

• Translate business objectives and challenges into concrete digital solutions aligned with wellness program strategy and KPIs.
• Oversee end-to-end program delivery; manage workstreams, priorities, timelines, risks.
• Ensure governance and compliance by partnering with legal, risk, compliance, finance, operations, and external vendors.
• Compile performance reports and present data-driven insights to executives.
• Formulate GTM strategies to scale member growth and digital adoption.
• Partner with agency distribution teams to embed the wellness proposition in sales cycles.
• Build relationships with agency leaders to deploy sales incentives, training, and tools.
• Lead planning and execution of multi-channel marketing communications and user activation campaigns.
• Optimize CLV by mapping and improving the digital customer journey.
• Establish a robust voice-of-the-customer feedback loop for product improvements.
• Ensure compliance across all marketing assets with regulatory standards.
• Lead, coach, and develop a high-performing digital product and marketing team; drive cross-functional alignment.

Skills

Leadership

Stakeholder mgmt

Cross-functional

Strategic thinking

Cantonese Mandarin English

Education

Bachelor's degree

Job description

Asso Director, Digital Wellness Program and Agency, Insurance

• Translate business objectives and operational challenges into concrete digital solutions that align with the overarching wellness program strategy, product roadmap, and predefined KPIs.
• Oversee end-to-end program delivery by actively managing workstreams, setting project priorities, monitoring timelines, and mitigating risks or technical dependencies.
• Ensure corporate governance and operational compliance by partnering closely with legal, risk, compliance, finance, operations, and external digital vendors.
• Compile performance reports and deliver strategic presentations to executive management using data-driven customer, sales, and digital engagement insights.

Wellness Business Development & Agency Engagement

• Formulate go-to-market strategies aimed at scaling member growth, improving year-on-year retention, and increasing overall digital adoption.
• Partner with agency distribution teams to integrate the wellness proposition into the agency's regular sales cycle, effectively utilizing the program as a lead generation tool to drive insurance product conversions.
• Build collaborative relationships with key agency leaders and stakeholders to design and deploy sales support incentives, training, and tools that demonstrate the value of the digital wellness platform.
• Lead the planning and execution of multi-channel marketing communications, content creation, digital engagement, and user activation campaigns.
• Optimize customer lifetime value (CLV) by mapping, evaluating, and continuously enhancing the end-to-end customer digital journey.
• Establish a robust customer feedback loop framework to capture and analyze the "voice of the customer," converting user feedback into direct product improvements.
• Ensure compliance across all marketing communication assets, verifying they adhere to regulatory framework standards and licensing requirements.

Leadership & Cross-Functional Governance

• Lead, coach, and develop a high-performing digital product and marketing team, embedding a "customer-first" mindset across all operations.
• Drive cross-functional alignment to harmonize objectives among diverse groups, including customer experience (CX), proposition development, digital infrastructure, and distribution channels.

Job Requirements

• Bachelor's degree holder
• At least 12-15 years of relevant experience on Wellness Program/application gained from large insurance firms
• Open for candidates from a consulting background with relevant experience
• Excellent command of Cantonese, Mandarin and English