Assistant Manager, Product Marketing

Whirlpool Corporation; Hong Kong; On-site; HKD 300,000 - 480,000; Full time

Job summary

Whirlpool Corporation in Hong Kong seeks a product marketing professional to lead product strategies and pricing, and to formulate comprehensive GTM plans that drive revenue. The role requires deep market research, competitive intelligence, and cross-functional collaboration across sales, service, product, marketing, operations and finance.

The candidate should have a degree in Marketing/Business Administration/Data Analytics with at least 3 years of product marketing experience, preferably in

Qualifications

• Bachelor-level degree in Marketing, Business Administration or Data Analytics or related discipline
• Strong analytical, problem-solving and interpersonal skills required
• Experience in product marketing and understanding of consumer electronics market

Responsibilities

• Take lead for product strategies and pricing strategy.
• Formulate Go-to-market strategy and marketing plan to drive business and revenue growth.
• Conduct market research and business analysis for a variety of products.
• Deploy learning strategies to gain more information about the market, such as market segmentation, market development, market refinement, and competitive intelligence analysis.
• Ensure cross-functional collaboration, steer cross-functional teams across sales, service, product, marketing, operations and finance.
• Motivate teams to meet deadlines, and ensure all-around alignment in the go-to-market process.
• Closely monitor sell in/out performance and drive business growth
• Perform regular demand forecasting to ensure sufficient stock levels to achieve targets.
• Conduct product testing and feasibility study
• Perform other duties as assigned by the management

Skills

Analytical skills

Problem solving

Interpersonal skills

Organizational skills

Communication in English, Cantonese, &

Education

Degree in Marketing/Business Administration/Data Analytics

Job description

• Take lead for product strategies and pricing strategy.
• Formulate Go-to-market strategy and marketing plan to drive business and revenue growth.
• Conduct market research and business analysis for a variety of products.
• Deploy learning strategies to gain more information about the market, such as market segmentation, market development, market refinement, and competitive intelligence analysis Keep abreast of the product development trends and market needs.
• Ensure cross-functional collaboration, steer cross-functional teams across sales, service, product, marketing, operations and finance.
• Motivate teams to meet deadlines, and ensure all-around alignment in the go-to-market process.
• Closely monitor sell in/out performance and drive business growth
• Perform regular demand forecasting to ensure sufficient stock levels to achieve targets.
• Conduct product testing and feasibility study
• Perform other duties as assigned by the management

Qualifications

• Degree holder in Marketing/ Business Administration/ Data Analytics or related discipline
• Minimum 3 years’ work experience gained from product marketing.
• Experience in the electronics industry is an advantage
• Good understanding of the retail / consumer market
• Strong analytical, problem solving and excellent interpersonal and organizational skills.
• Result-oriented, self-motivated and able to cope with a fast pace, dynamic and global operated business environment
• Strong sense of business ownership
• Good communications skill in Cantonese, Mandarin and English
• Enthusiastic, with passion of excellence and a good team player