AI-Driven Media Internship: Campaigns & Capstone

WPP Media Limited; Hong Kong; Hybrid; HKD 67,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Job summary

WPP Media invites students to join a 2-month internship designed to immerse you in core biddable media areas such as SEM/Social, Programmatic, or SEO. You’ll work on live client projects, receive specialized training, and contribute to a capstone presentation to leadership, gaining hands-on experience in digital campaigns and platform tools.

Interns collaborate with a team, develop practical skills, and gain industry exposure in a hybrid work environment with strong learning and mentorship

Qualifications

• Current enrollment as a Year 2 to final year university student.
• Strong interest in digital advertising and marketing.

Responsibilities

• Specialized Training & Development: learn to develop, manage, and optimize digital campaigns.
• Campaign Support: monitor campaigns, analyze data, and prepare reports.
• Capstone Project: work on a real business scenario and present to senior leaders.
• Platform & Tool Expertise: gain hands-on experience with industry-leading platforms.

Skills

Year 2 to final year student

Digital advertising interest

Interpersonal skills

Numerical aptitude

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

This intensive 2-month internship program is designed for students passionate about the future of media & advertising. You will be immersed in one of our core biddable media areas (SEM/Social, Programmatic, or SEO), gaining practical skills and industry knowledge. The program provides a unique opportunity to work on live client projects and culminates in a capstone project where you will address a real-world business challenge and present your findings to leadership, making a tangible contribution to our team.

Core Responsibilities:

Specialized Training & Development: Deep dive into a chosen specialization (Search/Social, Programmatic, or SEO), learning to develop, manage, and optimize digital campaigns from scratch.

Campaign Support: Assist the team with monitoring ongoing campaigns, analyzing performance data, and preparing reports and insights.

Capstone Project: Collaborate with a team of fellow interns to analyze a real-life business scenario, develop the strategy, and present your ideas and solutions to senior leaders at the end of the program.

Platform & Tool Expertise: Gain technical expertise through a combination of classroom training, e-learning modules, and on-the-job experience with industry-leading platforms and tools.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Skills & Experience:

• Currently enrolled as a Year 2 to final year university student.
• A strong passion for and keen interest in digital advertising and marketing.
• Excellent interpersonal skills with a collaborative mindset.
• Strong numerical aptitude and high attention to detail.

Desired Skills & Experience:

• Fluent in spoken and written English and Cantonese is a plus.
• Prior exposure to digital marketing or advertising concepts through coursework or experience.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require flexibility, please discuss this with the hiring team during the interview process.

Application Timeline

• Application Deadline: April 30, 2026
• Interview Period: TBC
• Internship Period: TBC

Please read our Privacy Notice for more information on how we process the information you provide.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Preferred First Name *

Email *

Phone

Country *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Education

School * Select...

Degree * Select...

Start date year *

End date year *

Are you legally authorized to work in the country you are applying? * Select...

Will you now or in the future require immigration sponsorship for employment visa status? * Select...