WPP Media | 2027 Graduate Trainee Programme

WPP Media; Hong Kong; Hybrid; HKD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive medical insurance

Group retirement plans

Vision and dental insurance

Job summary

WPP Media in Hong Kong offers a comprehensive 18‑month Graduate Trainee Programme designed to shape future leaders in media management. You will rotate across Ad‑Operations, Programmatic, Paid Search, Paid Social, SEO, and Data/Tech, gaining hands-on experience while helping to deliver campaigns and derive insights.

You will help craft data-driven reports, collaborate with internal and external partners, and contribute to leadership initiatives through the Young Committee (Y‑Co).

Qualifications

• Final year student or recent graduate pursuing a graduate programme.
• Strong passion for media, data and technology landscape.
• Excellent communication skills and collaborative mindset.
• Fluent in English; Cantonese a plus.

Responsibilities

• Rotational development across biddable media (Ad-Operations, Programmatic, Paid Search, Paid Social, SEO) and Data/Tech (Research).
• Drive end-to-end management of advertising campaigns across major platforms.
• Analyze campaign data to identify trends and provide actionable recommendations.
• Structure and visualize campaign data for client reports and performance dashboards.
• Provide foundational research on market trends and consumer behavior to inform strategy.
• Collaborate with internal teams and external partners for seamless execution.
• Support leadership development through Young Committee activities.

Skills

Final year student

1-2 years experience

English & Cantonese

Strong communication

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Job description

WPP Media | 2027 Graduate Trainee Programme

Hong Kong, Hong Kong

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Reports To: Vice President, Media Delivery and Operations

Function: Media Management & Delivery

Location: Hong Kong

Role Summary and Impact

This comprehensive 18-month rotational program is designed to build the next generation of industry leaders. As a Graduate Trainee, you will gain hands‑on experience through concentrated rotations across key business functions. This program will provide a deep understanding of the biddable media ecosystem (including Ad‑Operations, Programmatic, Search, Social, and SEO), Data & Technology, and Research. In addition to media expertise, you will gain valuable leadership exposure by helping to shape our company culture and leading company‑wide events as a member of our Young Committee (Y‑Co), preparing you for a fast‑tracked career as a subject matter expert within WPP Media.

Core Responsibilities:

Rotational Development: Actively participate in rotations across Biddable Media (Ad‑Operations, Programmatic, Paid Search, Paid Social, SEO) and Data & Tech (Research) to build specialist expertise.

Campaign Management & Execution: Drive the end‑to‑end management of advertising campaigns, including setup, execution on major biddable platforms, and performance analysis.

Performance Optimization: Analyze campaign data to identify trends and insights, providing actionable recommendations to improve campaign performance and achieve client objectives.

Data Storytelling & Application: Structure and visualize campaign data to build compelling client reports and performance dashboards, contributing to the development of data‑driven media strategies.

Uncover Strategic Insights: Provide foundational research on competitor intelligence, market trends, and consumer behavior that directly informs client media strategy.

Stakeholder Collaboration: Work closely with internal teams and external partners to ensure seamless campaign execution and foster strong professional relationships.

Leadership & Cultural Contribution: Gain leadership development experience by participating in the company's Young Committee (Y‑Co), contributing to the planning and execution of key company‑wide events and initiatives.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Skills & Experience:

• Final year university student or recent graduate. Early career professionals with 1-2 years of relevant experience are also welcome.
• A strong passion for the media, data, and technology landscape.
• An appreciation for data and numbers, with the ability to translate findings into campaign insights.
• Excellent communication skills and a collaborative, team‑oriented mindset.

Desired Skills & Experience:

• Fluent in spoken and written English and Cantonese is a plus.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• Prior internship or work experience in a relevant field.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require flexibility, please discuss this with the hiring team during the interview process.

Application Timeline

• Application Deadline: April 30, 2027
• Interview Period: TBC

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