Agency Digital & Innovation, Principal

Leadingnation; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

AIA Hong Kong is seeking a senior professional to lead agency digital transformation efforts. You will drive digital agent engagement, oversee analytics initiatives, and coordinate across business units to deliver innovative platforms.

Responsibilities include formulating engagement strategies, managing AI adoption, and ensuring platform stability while driving user growth and adoption across the agency network.

Qualifications

• University / College Graduate with minimum of 7-10 years in insurance industry.
• Knowledge in execution & project implementation is an advantage.
• Outgoing with good communication, interpersonal and influencing skills.
• Extensive IT and Digital apps development knowledge.
• Demonstrated depth of UX experience and creativity.
• Proficient in English and Chinese (Cantonese and Putonghua).
• Strong project management skills, self-motivated and adaptable.
• Articulate with excellent written/verbal communication; ability to build relationships.

Responsibilities

• Formulate, drive and industrialise Digital Agent Engagement strategies to maximise productivity.
• Continuously develop the team's capability to apply new digital technology.
• Support AI technology adoption to deliver seamless agent digital experience.
• Supervise to maintain stability of core digital platforms and collaborate with IT teams.
• Coordinate with internal and external stakeholders to implement agency requirements.
• Use data analysis to propose initiatives to engage more users.
• Develop strategic plans to uplift users on core digital platforms.
• Monitor progress and escalate issues; support mitigation planning.
• Conduct training, promotions or incentive programs to drive adoption.

Skills

Digital transformation

Project management

UX design

Data analytics

Stakeholder engagement

AI technology

Education

University / College Graduate

Job description

FIND YOUR 'BETTER' AT AIA

We don't simply believe in being 'The Best'. We believe in better - because there's no limit to how far 'better' can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we'd love to hear from you.

About the Role

The incumbent will assist supervisor to formulate agency digital strategy to achieve the assigned goals below by deepening agent engagement and enhancing agent experience along the entire agent journey via digital innovation, data and technology adoption and

• Drive the development and execution of an efficient and holistic process to keep the team apprised of the latest innovations and accelerating trends
• Enable ideation workshops by connecting agency, internal partners from different lines of business and leading collaboration efforts to champion an open innovation strategy.
• Partner closely with internal partners from different lines of busienss to ensure a cohesive and aligned approach to the perpetual pipeline of innovative ideas and solution providers.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding AIA, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
• Support implementation of agency digitalisation roadmap
• Develop agent analytics data foundation and deliver analytical capabilities with a focus on agent behaviour

Roles and Responsibilities

Agency Digital Transformation

Participation to formulate, drive and industrialise Digital Agent Engagement strategies applicable in maximising agent productivity and agent retention

Continuous development & knowledge build-up of the team for the application of new digital technology.

Support cutting edge technology innovation and adopt state-of-the-art AI technology to deliver seamless agent digital experience to drive productivity and deepen agency engagement

Supervising to maintain stability of the core agency digital platforms and other future-proof digital platforms through effective communication and monitoring control with IT / system developer.

Supervising to collaborate with various business units for gathering user requirement & User Acceptance Test to develop/revamp digital platforms and solutions by capitalising on technology to enhance agent engagement

Through frequent visits with District Directors and Leaders backed by data analysis and determine & propose initiative to engage more users

Supervising in developing strategic plan to uplift the number of users in core agency digital platforms

Co-ordinate with internal (ABDD), internal partners from different lines of busienss & external stakeholders and Project Manager (Strategy Planning) to ensure Agency requirements are implemented/ delivered.

Monitor project progress/ status and alert management on key issues related to agency and facilitate development/ execution of mitigation plan.

Conduct programs including but not limited to training / promotion / incentive campaign from time to time to drive adoption of new initiatives

Data and Technology Adoption

Source, scale and implement new technology and digital capabilities to AIA HK through partnership with insurance technology partners

Supervising the development of agent analytics data foundation (Agent Single View) and deliver agent behavioural analytics deliverables to business units within Agency

Understand agent behaviour & monitor movements of key agent's segments thru big data, providing business insights and recommendation that are relevant in relation to agent strategy and behaviours

Enable the dialogue about the value and meaning of the analytic insights, and making it easy for business stakeholders and senior management to apply data-driving decisions across the business

Support implementation of agent analytics/digital solutions within agency business unit, as well as District directors.

Contribute ideas on enriching the agent data.

You are required to obtain relevant licence if your job involves in regulated activities

Ensure team members who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements

Minimum Job Requirements

University / College Graduate with minimum of 7-10 years relevant working experience in the insurance industry

Knowledge in execution & project implementation an advantage

Outgoing with good communication, interpersonal skills and influencing skills.

Extensive IT and Digtial apps development knowledge

Demonstrated depth of UX experience and creativity.

Proficient in written and spoken English and Chinese (Cantonese and Putonghua)

Strong project management skills, self-motivated and willing to meet challenges

Articulate, with excellent oral and written communication skills. Adaptable, able to interact and build strong relationships with people from a diverse range of backgrounds;

Proven successful experience in managing digtal transformation team for driving digital innovation projects and a strong understanding of different digital systems and tools plus technical and business know-how;

Others

You are required to obtain relevant license if your job involves in regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.