Agency Digital & Innovation, Principal

aia; Hong Kong; On-site; HKD 1,100,000 - 1,900,000; Full time

Job summary

AIA Hong Kong is seeking an experienced digital transformation leader to shape agency digital strategy and drive engagement and productivity across the agent journey.

You will partner with internal teams, oversee AI adoption, and develop analytics to support data-driven decisions while ensuring compliance and risk controls.

Qualifications

• University / College Graduate with minimum of 7-10 years relevant working experience in the insurance industry.
• Knowledge in execution & project implementation.
• Outgoing with good communication, interpersonal skills and influencing skills.
• Extensive IT and Digital apps development knowledge.
• Demonstrated depth of UX experience and creativity.
• Proficient in written and spoken English and Chinese (Cantonese and Putonghua).
• Strong project management skills, self-motivated and willing to meet challenges.
• Articulate, with excellent oral and written communication skills. Adaptable, able to interact and build strong relationships with people from a diverse range of backgrounds.
• Proven successful experience in managing digital transformation team for driving digital innovation projects and a strong understanding of different digital systems and tools plus technical and business know-how.

Responsibilities

• Formulate, drive and industrialise Digital Agent Engagement strategies applicable in maximising agent productivity and agent retention.
• Continuous development & knowledge build-up of the team for the application of new digital technology.
• Support cutting edge technology innovation and adopt state-of-the-art AI technology to deliver seamless agent digital experience to drive productivity and deepen agency engagement.
• Supervising to maintain stability of the core agency digital platforms and other future-proof digital platforms through effective communication and monitoring control with IT / system developer.
• Supervising to collaborate with various business units for gathering user requirement & User Acceptance Test to develop/revamp digital platforms and solutions by capitalising on technology to enhance agent engagement.
• Through frequent visits with District Directors and Leaders backed by data analysis and determine & propose initiative to engage more users.
• Supervising in developing strategic plan to uplift the number of users in core agency digital platforms.
• Co-ordinate with internal (ABDD), internal partners from different lines of business & external stakeholders and Project Manager (Strategy Planning) to ensure Agency requirements are implemented / delivered.
• Monitor project progress/ status and alert management on key issues related to agency and facilitate development/ execution of mitigation plan.
• Conduct programs including but not limited to training / promotion / incentive campaign from time to time to drive adoption of new initiatives.

Skills

Digital transformation

Project management

Stakeholder management

UX experience

Data analytics

AI technology

Bilingual English/Chinese

Education

University/College degree

Tools

Big data platforms

AI tooling

Job description

About the Role

The incumbent will assist supervisor to formulate agency digital strategy to achieve the assigned goals below by deepening agent engagement and enhancing agent experience along the entire agent journey via digital innovation, data and technology adoption and.

• Drive the development and execution of an efficient and holistic process to keep the team apprised of the latest innovations and accelerating trends.
• Enable ideation workshops by connecting agency, internal partners from different lines of business and leading collaboration efforts to champion an open innovation strategy.
• Partner closely with internal partners from different lines of busienss to ensure a cohesive and aligned approach to the perpetual pipeline of innovative ideas and solution providers.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding AIA, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behaviour, conduct and business practices, and escalating, managing and reporting control issues with transparency.
• Support implementation of agency digitalisation roadmap.
• Develop agent analytics data foundation and deliver analytical capabilities with a focus on agent behaviour.

Agency Digital Transformation

• Participation to formulate, drive and industrialise Digital Agent Engagement strategies applicable in maximising agent productivity and agent retention.
• Continuous development & knowledge build-up of the team for the application of new digital technology.
• Support cutting edge technology innovation and adopt state-of-the-art AI technology to deliver seamless agent digital experience to drive productivity and deepen agency engagement.
• Supervising to maintain stability of the core agency digital platforms and other future-proof digital platforms through effective communication and monitoring control with IT / system developer.
• Supervising to collaborate with various business units for gathering user requirement & User Acceptance Test to develop/revamp digital platforms and solutions by capitalising on technology to enhance agent engagement.
• Through frequent visits with District Directors and Leaders backed by data analysis and determine & propose initiative to engage more users.
• Supervising in developing strategic plan to uplift the number of users in core agency digital platforms.
• Co-ordinate with internal (ABDD), internal partners from different lines of busienss & external stakeholders and Project Manager (Strategy Planning) to ensure Agency requirements are implemented / delivered.
• Monitor project progress/ status and alert management on key issues related to agency and facilitate development/ execution of mitigation plan.
• Conduct programs including but not limited to training / promotion / incentive campaign from time to time to drive adoption of new initiatives.

Data and Technology Adoption

• Source, scale and implement new technology and digital capabilities to AIA HK through partnership with insurance technology partners.
• Supervising the development of agent analytics data foundation (Agent Single View) and deliver agent behavioural analytics deliverables to business units within Agency.
• Understand agent behaviour & monitor movements of key agent’s segments thru big data, providing business insights and recommendation that are relevant in relation to agent strategy and behaviours.
• Enable the dialogue about the value and meaning of the analytic insights, and making it easy for business stakeholders and senior management to apply data-driving decisions across the business.
• Support implementation of agent analytics/digital solutions within agency business unit, as well as District directors.
• Contribute ideas on enriching the agent data.
• You are required to obtain relevant licence if your job involves in regulated activities.
• Ensure team members who perform regulated activities have obtained the relevant licenses and fulfilled the licensing requirements.

Minimum Job Requirements

• University / College Graduate with minimum of 7-10 years relevant working experience in the insurance industry.
• Knowledge in execution & project implementation an advantage.
• Outgoing with good communication, interpersonal skills and influencing skills.
• Extensive IT and Digtial apps development knowledge.
• Demonstrated depth of UX experience and creativity.
• Proficient in written and spoken English and Chinese (Cantonese and Putonghua).
• Strong project management skills, self-motivated and willing to meet challenges.
• Articulate, with excellent oral and written communication skills. Adaptable, able to interact and build strong relationships with people from a diverse range of backgrounds.
• Proven successful experience in managing digtal transformation team for driving digital innovation projects and a strong understanding of different digital systems and tools plus technical and business know-how.