YouTube Entertainment Channel Lead

BBC UK; Salford; On-site; GBP 42,000 - 52,000; Full time

Benefits offered by this job

Flexible working

Competitive salary package

25 days annual leave

Pension scheme

Health, dental and gym discounts

Job summary

BBC is seeking a YouTube Entertainment Community Lead for its Youth Audiences team in Salford. The role focuses on growing and managing audiences for a new UK-focused entertainment channel, reporting to the YouTube Entertainment Editor.

You will drive engagement, publishing discipline and audience development across YouTube and social platforms. We value proven experience in managing entertainment communities, a strong grasp of engagement tactics, scheduling, and analytics, and the ability to

Qualifications

• Experience building and growing online communities in entertainment/youth brands.
• Proven success engaging 16-34-year-olds across YouTube and social platforms.
• Knowledge of YouTube features, engagement strategies and analytics.
• Experience publishing content on YouTube and at least one other major social platform.
• Ability to use audience data to inform content and community strategies.
• Strong editorial and scheduling skills; maintain audience tone and voice.
• Excellent communication and stakeholder management.

Responsibilities

• Lead audience and community management, creating a distinctive and engaging channel voice.
• Manage weekly publishing schedules across YouTube, including long-form content, Shorts and supporting social posts.
• Drive community engagement through comments, polls, posts, live chats and other YouTube tools.
• Develop initiatives that increase audience loyalty, repeat viewing and deeper engagement.
• Collaborate with editorial teams to identify audience interests, conversations and emerging trends.
• Optimise content using YouTube best practices, including titles, descriptions, tags, thumbnails, testing and publishing strategies.
• Monitor community health and performance, maintain workflows and reporting, and support audience growth across YouTube, TikTok and Instagram.

Skills

Community management

YouTube

Audience development

Social platforms

Publishing schedules

Analytics

Tools

Canva

Photoshop

CapCut

Premiere Pro

Job description

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Attachment / Fixed-term, Full-time until 02/11/2027

DEPARTMENT: BBC iPlayer & Channels

LOCATION: Salford

PROPOSED SALARY RANGE: £42,000 - £52,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

Please note: this role will be mapped to the career path framework role of Senior Editorial Manager.

PURPOSE OF THE ROLE

The BBC Youth Audiences team is seeking a YouTube Entertainment Community Lead to grow and manage the audience for a new entertainment channel targeting UK 16-34-year-olds. Reporting to the YouTube Entertainment Editor, you will drive engagement, community growth and channel operations, creating a distinctive voice and building loyal audiences across YouTube and social platforms. The role suits someone with proven experience managing entertainment communities and a strong understanding of engagement, publishing, scheduling and audience development.

WHY JOIN THE TEAM

This is an opportunity to play a leading role in building a new BBC entertainment destination for young audiences. You'll help shape not just what we publish, but how audiences engage with it, grow around it and become part of its community.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Lead audience and community management, creating a distinctive and engaging channel voice.
• Manage weekly publishing schedules across YouTube, including long-form content, Shorts and supporting social posts.
• Drive community engagement through comments, polls, posts, live chats and other YouTube tools.
• Develop initiatives that increase audience loyalty, repeat viewing and deeper engagement.
• Collaborate with editorial teams to identify audience interests, conversations and emerging trends.
• Optimise content using YouTube best practices, including titles, descriptions, tags, thumbnails, testing and publishing strategies.
• Monitor community health and performance, maintain workflows and reporting, and support audience growth across YouTube, TikTok and Instagram.

ESSENTIAL CRITERIA:

• Significant experience building and growing online communities within entertainment, youth, creator or social-first brands.
• Proven success engaging 16-34-year-old audiences across YouTube and other social platforms.
• Strong knowledge of YouTube community features, audience engagement strategies and platform analytics.
• Experience publishing and managing content across YouTube and at least one other major social platform.
• Skilled in using audience data and insights to inform content and community strategies.
• Strong organisational and editorial skills, with experience managing complex publishing schedules and maintaining audience tone and voice.
• Excellent communication and stakeholder management skills, with the ability to identify emerging trends and collaborate across editorial, production, creative and social teams.

DESIRED BUT NOT REQUIRED:

• Experience launching or growing a YouTube channel.
• Experience working with creator, entertainment or talent-led content.
• Basic editing and asset creation skills using tools such as Canva, Photoshop, CapCut or Premiere Pro.
• Understanding of public service media and reaching young audiences through digital platforms.

If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact: [e-mail]

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.

Find out more about the BBC

Life at BBC

Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.

Learn more about life at the BBC and our values in our candidate pack.

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Diversity, inclusion & belonging strategy

Find out more about diversity, inclusion and belonging in our strategy below.

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss: [e-mail]