Content Strategist

BBC UK; City Of London; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

35-hour working week

26 days annual leave

Defined pension

Remote GP access

Staff development and diversity

Job summary

BBC Studios, London-based, is seeking a Content Strategist for BBC StoryWorks EMEA. You will develop market-leading branded content solutions for international clients, collaborating with Strategy, Creative, Production and Ad Sales teams across Europe, the Middle East and Africa.

You will join a highly creative studio that values initiative, stakeholder management and calm, focused collaboration under pressure. This role offers a dynamic, matrix environment with global impact.

Qualifications

• Innovative and creative thinker with ability to develop strategies and content solutions.
• Extensive experience creating pitch materials and using presentation tools.
• Experience in branded content development at a publisher, agency or brand.
• Experience gathering and using audience insights and knowledge of media trends.
• Understanding of a wide range of content formats and distribution platforms.
• Clear communicator able to present to clients and internal stakeholders.
• Ability to work under deadlines and maintain focus on both big picture and details.

Responsibilities

• Develop strategic creative content solutions that meet client objectives and resonate with global BBC audiences.
• Craft compelling pitch decks with persuasive storytelling to sell the content solution and BBC StoryWorks as the right partner.
• Collaborate with BBC data teams and track cultural and consumer trends to inform strategy.
• Coordinate with stakeholders and manage projects with clear deadlines and expectations.
• Pitch and present proposals directly to clients and agencies.

Skills

Creative thinking

Pitch materials

Branded content

Audience insights

Content formats

Clear communication

Deadline management

Job description

JOB DETAILS

Job Requisition ID: 54941

Job Closing Date: 1 November 2026

London, GBR, W12 7FA

JOB BAND: D

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: BBC StoryWorks EMEA

LOCATION: London - Television Centre

PROPOSED SALARY RANGE: Up to £50,000 plus £5,441 London Weighting, plus 20% Ad Sales Bonus depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

BBC StoryWorks is the award-winning commercial brand studio within BBC Studios, creating content-led campaigns across the BBC's global ecosystem, from branded films and digital creative to podcasts and written storytelling.

As a Content Strategist, you will develop market-leading branded content solutions for a diverse portfolio of international clients, helping to grow our offering across Europe, the Middle East and Africa. You will work closely with the Strategy Director and collaborate with teams across Strategy, Creative, Production and the wider Ad Sales organisation, engaging with stakeholders in editorial, marketing, design, web development and compliance.

WHY JOIN THE TEAM

This is an opportunity to join a highly creative, collaborative and ambitious studio producing award-winning work for some of the world's most influential brands. You'll thrive here if you're confident, imaginative and comfortable navigating a complex matrix environment. The role suits someone who enjoys both teamwork and independent ownership, excels at stakeholder management, and brings calm, focus and initiative under pressure. It's a chance to contribute to meaningful storytelling within a trusted global media organisation.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Developing strategic creative content solutions that meet client objectives and resonate with global BBC audiences.
• Crafting compelling pitch decks with persuasive storytelling that sells the content solution and BBC StoryWorks as the right partner for the brief.
• Working closely with BBC data teams and keeping a finger on the pulse of cultural and consumer trends to develop insights-driven strategy.
• Collaborating with a wide range of stakeholders including leading briefings and ensuring projects are managed effectively with clear deadlines and expectations.
• Pitching and presenting proposals directly to clients and agencies.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

• An innovative, creative thinker and problem-solver who can develop compelling strategies and content solutions.
• Extensive experience in developing pitch materials and working in presentation tools such as PowerPoint.
• Experience in working in branded content development at a publisher, agency or brand.
• Experience in gathering and utilising audience insights and knowledge of the latest trends in media, advertising and content.
• A strong understanding of a wide range of content formats and distribution platforms in the modern media ecosystem.
• Clear communicator who can present directly to clients and internal stakeholders to persuasively convey an idea.
• Ability to work under deadlines and stay focused simultaneously on the big picture and smallest details.

If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply.

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest, we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

#BBCSTUDIOS

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.

Find out more about BBC Studios

Life at BBC Studios

• A flexible 35-hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days.
• Defined pension (up to 10% employer contributions).
• Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit.
• BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group's science-based Net Zero targets here.
• Career development in a values-led purpose-driven culture.

Benefits may vary if you are joining on an FTC basis.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss: [e-mail]