YouTube Entertainment Editor

BBC Group and Public Services; Greater London; Hybrid; GBP 67,000 - 77,000; Full time

Benefits offered by this job

Flexible working

35-hour working week

25 days annual leave

Job summary

The BBC Youth Audiences team is seeking a YouTube Entertainment Editor to lead and grow a new entertainment proposition for 16-34-year-olds. Reporting to the Executive Producer, Digital Innovation, Gaming & Creator Content, you will shape editorial strategy, oversee publishing and develop digital-first formats.

You will work with internal teams and independent producers to create engaging, culturally relevant content that resonates with younger audiences while maintaining the BBC’s trusted

Qualifications

• Significant experience leading digital-first entertainment content with responsibility for editorial strategy and audience growth.
• Proven experience creating, publishing or managing content for 16+ audiences, with strong 16–34 audience insights.
• Deep knowledge of entertainment and youth culture, with expertise in YouTube publishing, optimisation and channel growth.

Responsibilities

• Lead the editorial strategy, publishing plan and overall creative direction for the entertainment YouTube channel.
• Manage a publishing team delivering long-form and vertical video content with a consistent tone and audience experience.
• Shape content and commissioning decisions using understanding of 16–34 audiences and platform behaviours.
• Collaborate with BBC teams and independent producers to develop digital-first entertainment formats.
• Identify emerging trends, talent and creator opportunities relevant to younger audiences.
• Use audience insights and YouTube analytics to optimise content performance and channel growth.
• Act as editorial lead for the channel, ensuring compliance and approvals.

Skills

Editorial strategy

YouTube publishing

Audience growth

Leadership

Stakeholder management

Tools

YouTube Studio

YouTube Analytics

Job description

JOB BAND: E
CONTRACT TYPE: Attachment / Fixed-term, Full-time until 02/11/2027
DEPARTMENT: BBC iPlayer & Channels
LOCATION: Salford
PROPOSED SALARY RANGE: £67,000 - £77,000 plus London Weighting depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

Please note: this role will be mapped to the career path framework role of Content Editor.

PURPOSE OF THE ROLE

The BBC Youth Audiences team is seeking a YouTube Entertainment Editor to lead and grow a new entertainment proposition for 16-34-year-olds. Reporting to the Executive Producer, Digital Innovation, Gaming & Creator Content, you will shape editorial strategy, oversee publishing and develop digital-first formats. Working with internal teams and independent producers, you'll create engaging, culturally relevant content that resonates with younger audiences while maintaining the BBC’s trusted editorial standards, values and commitment to integrity.

WHY JOIN THE TEAM

This is a great opportunity to join a creative team shaping how the BBC connects with young audiences through entertaining content online.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Lead the editorial strategy, publishing plan and overall creative direction for the entertainment YouTube channel.
• Manage a publishing team delivering long-form and vertical video content, ensuring a consistent tone, look and audience experience.
• Shape content and commissioning decisions using a deep understanding of 16-34 audiences, their interests and platform behaviours.
• Collaborate with BBC teams and independent producers to develop and deliver digital-first entertainment formats.
• Identify emerging trends, talent and creator opportunities that resonate with younger audiences.
• Use audience insights and YouTube analytics to optimise content performance, scheduling and channel growth.
• Act as the editorial lead for the channel, ensuring compliance, securing approvals and championing younger audiences internally and externally.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

• Significant experience leading digital-first entertainment content, with responsibility for editorial strategy, publishing and audience growth.
• Proven experience creating, commissioning, publishing or managing content for 16+ audiences, with a strong understanding of 16-34 audience behaviours and interests.
• Deep knowledge of entertainment, creator and youth culture, combined with demonstrable expertise in YouTube publishing, optimisation and channel growth.
• Experience commissioning or managing content with independent production companies, alongside a strong understanding of rights, compliance and legal frameworks.
• Excellent leadership, communication and stakeholder management skills, with a passion for delivering distinctive, culturally relevant content that reflects BBC values.

DESIRED BUT NOT REQUIRED

• Experience working directly with digital creators, influencers or creator-led formats.
• Experience launching, growing or managing a YouTube channel aimed at young adult audiences.
• Experience working across entertainment, factual entertainment, reality, comedy or creator-led content.

If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Life at BBC

Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pensionscheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

You belong

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: [e-mail]

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.