Senior Journalist LAD

LADbible Group; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading social youth publisher in Manchester is looking for a Senior Journalist to create high-quality articles covering diverse topics. This role requires strong journalistic skills, experience in SEO, and a proactive approach to generating story ideas. The ideal candidate will produce engaging content, lead article production efficiently, and collaborate with the editorial team to enhance brand voice. The position offers a blended working model with opportunities for creativity and professional development.

Qualifications

• Strong journalistic background exhibiting attention to detail.
• NCTJ Qualified with proven experience in a similar role.
• Strong understanding and application of SEO.

Responsibilities

• Produce high-quality and thought-provoking articles.
• Write accurate, engaging, informative content reflecting brand tone.
• Lead production of trending articles at speed, meeting deadlines.
• Proactively pitch original story ideas to drive audience interest.
• Champion SEO collaboration with specialists to maximize reach.
• Research emerging news and trends proactively.

Skills

Strong journalistic background in a newsroom/similar role

Strong experience in SEO and content discovery

Target driven with ability to meet tight deadlines

High standard writing with evidence of research

Proven ability to think creatively and generate ideas

Experienced user of Microsoft Office

Education

NCTJ Qualified

Degree in a relevant field (desirable but not essential)

Job description

Overview

LADbible Group is the most engaged publisher on social media, globally. With over 520 million followers, 13.9 billion monthly social views, and a growing network of brands reaching every corner of youth culture, we’ve become the voice of a generation. Our mission is to inform, entertain and empower through content that drives thought, laughter, action and change. From LADbible’s proudly mainstream, feel-good stories to UNILAD’s bold, people-first journalism our brands shape the digital experiences of Millennials and Gen Z at scale.

About the Role

As a Senior Journalist for LADbible Group, you will use your editorial talent to produce high-quality and thought-provoking articles – covering breaking news, features, interviews, reviews and more. You will help enhance the brand image by maintaining a strong online presence as well as developing and improving the quality of written articles.

You will demand attention to detail, have strong understanding of SEO and constantly look to evolve your individual journalistic voice.

What the opportunity looks like

• Write accurate, engaging, and informative content that consistently reflects and strengthens the tone and voice of the brand.

• Lead the production of trending and high-performing articles at speed, maintaining impeccable grammar and editorial standards while meeting deadlines and output targets.

• Proactively pitch original story ideas and follow-up angles for major stories across LADbible Group brands, driving sustained audience interest.

• Champion SEO and content discovery strategy, collaborating closely with SEO specialists to maximise reach while preserving editorial integrity and creativity.

• Cultivate, maintain, and strategically leverage industry contacts to generate strong leads, exclusives, and follow-up opportunities.

• Stay ahead of competitors by actively researching and identifying emerging news, trends, and reports before they peak.

• Act as a senior, proactive member of the LADbible Group Editorial team, contributing to editorial direction, collaboration, and best practice.

• Demonstrate a deep understanding of brand tone and audience expectations, applying this insight across all content formats.

• Track and analyse article performance using metrics such as sessions and engagement time, using insights to inform follow-ups and continuously improve content strategy.

Skills and experience we'd like you to have

• Strong journalistic background in a newsroom/similar role.

• NCTJ Qualified

• Strong experience in SEO and content discovery.

• You are target driven and understand the necessity for tight turnaround times.

• You write to a high standard, and have evidence of research and reaching out to contacts.

• You have a proven ability to think, imagine and produce new and original ideas.

• You are an experienced user of Microsoft Office.

• A degree within a relevant field is desirable but not essential.

At LADbible Group we\'ve rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work from home and the offices on a weekly basis.

LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.