Workspace Director of Sales

art'otel; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

30 days of holiday per year

Heavily discounted hotel rates

F&B discounts

Free financial & mortgage advice

24/7 employee assistance programme

Gym discounts

Travel season ticket loan

Company pension plan

Job summary

A luxury hospitality brand in Greater London seeks a Sales Director to launch a premium workspace in Shoreditch. This role involves shaping the sales strategy and leading a high-performing team in a design-led, hospitality-driven environment. Ideal candidates will have experience in the London workspace sector and demonstrate strong leadership skills. The position offers numerous benefits, including extensive holidays, employee assistance, and discounts at affiliated hotels and restaurants.

Qualifications

• Proven ability to drive sales for premium environments.
• Experience in the hospitality or workspace sector.

Responsibilities

• Shape and execute the full pre-opening and go-to-market sales strategy.
• Build a high-performing sales team.
• Drive demand across various industries seeking hospitality-led workspace.

Skills

Strong network in London’s workspace or real estate sector

Leadership presence

Job description

If you know art’otel, you know we do things differently. We’re launching a brand-new, premium 20,000 sq ft workspace within our luxury lifestyle hotel in Hoxton. This flagship workspace in Shoreditch will combine the energy of a boutique hotel with the sophistication of a high‑end office environment, offering an exceptional work‑meets‑lifestyle experience for modern businesses.To bring it to life, we’re looking for a Sales Director who can blend commercial acumen with a love for design‑led, hospitality‑driven environments.

What you’ll be leading:

As our Sales Director, you’ll shape and execute the full pre‑opening and go‑to‑market sales strategy, building a high‑performing team and defining processes from day one. You’ll craft a high‑touch sales journey that mirrors the elevated guest experience art’otel is known for.

Benefits you’ll receive:

• 30 days of holiday per year - including bank holidays, increasing with years of service
• Heavily discounted hotel rates in Europe (extends to the Radisson Hotel Group and family & friends)
• F&B discounts at our restaurants and bars (for your whole party)
• Benefit Hub – Discounts in many supermarkets, major retailers, attractions, restaurants and cinemas.
• Free financial & mortgage advice
• 24/7 employee assistance programme
• Access to 40% of your pay before payday through Wagestream
• Vitality at work scheme, with great gym discounts and more
• Free dry cleaning for work uniform
• Travel season ticket loan, Ride to Work Scheme
• Annual Staff parties and events
• Company pension plan

What you’ll do as a Sales Director:

• Build the sales function from the ground up and set the commercial roadmap for a premium flex workspace brand.
• Develop sales SOPs, membership contracts, CRM workflows and more.
• Drive demand across SMEs, scale‑ups, creative industries, and corporate teams seeking hospitality‑led workspace.
• Own the full sales cycle, from enquiries and tours to proposals, negotiation, and contract close.
• Partner with brand agencies and marketing teams to create a standout workspace brand and compelling campaigns.
• Act as senior ambassador for the workspace within the wider art’otel Hoxton experience.
• Monitor competitive trends and shape our offering accordingly.
• Collaborate with design and operations to ensure the space, amenities, and service meet premium standards.
• Influence workspace configuration and help refine the product using real client insights.
• Maximise occupancy, revenue, yield, and profitability across the workspace.
• Deliver accurate pipeline forecasting and commercial reporting.
• Shape pricing strategies and premium promotions.

What you’ll bring as a Sales Director:

• Strong network in London’s workspace or real estate sector
• Leadership presence to launch and scale a high‑end brand from scratch

If you’re ready to shape a flagship workspace brand from the ground up and you thrive at the intersection of hospitality, design, and high‑performance commercial strategy, we’d love to hear from you!