Wine Sales Lead — Liverpool Territory & Tastings

Berkmann Wine Cellars; Liverpool; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Performance bonus

25 days holiday plus entitlements

Company pension

Company car

Enhanced parental pay

Employee Assistance Programme

Birthday wine gift

Job summary

Berkmann Wine Cellars is seeking a commercially astute Sales Account Manager to drive profitable growth for Liverpool and surrounding areas. You will be the face of the Berkmann portfolio, developing partnerships, onboarding new clients, and supporting tastings and events with exceptional service.

This field-based role requires strong wine knowledge, a proactive mindset, and the ability to travel. You will engage with premium/Luxury brands and manage pricing and data while collaborating with

Qualifications

• WSET Level 2 or above is required or preferred.
• Experience with premium or luxury wine brands is highly advantageous.
• Strong commercial and analytical skills including P&L, pricing and data.
• Excellent communicator with proven negotiation abilities.
• Highly organised, proactive and resilient.
• Valid UK driving licence with minimal points.

Responsibilities

• Achieve and exceed volume, value and margin targets.
• Grow territory through strategic prospecting and onboarding.
• Build strong relationships within the on-trade.
• Act as brand ambassador at tastings, events and activations.
• Manage pricing, profitability, forecasting and customer data.
• Collaborate with Marketing, Logistics, Customer Services and Credit Control.
• Share market insights and customer feedback for planning.

Skills

WSET Level 2+

Premium/luxury brands experience

Negotiation skills

Microsoft Office

UK driving licence

Tools

Microsoft Office

Job description

Berkmann Wine Cellars is seeking a commercially astute Sales Account Manager to drive profitable growth for Liverpool and surrounding areas. You will be the face of the Berkmann portfolio, developing partnerships, onboarding new clients, and supporting tastings and events with exceptional service.

This field-based role requires strong wine knowledge, a proactive mindset, and the ability to travel. You will engage with premium/Luxury brands and manage pricing and data while collaborating with