WEU Media & Growth Leader — AI-Driven Engagement

Opella.; Reading; Hybrid; GBP 120,000 - 150,000; Full time

Job summary

Opella in Reading (UK) or Barcelona (ES) seeks an WEU Integrated Consumer Engagement Lead to shape consumer communications across Western Europe. You will lead a five-person media and digital team, delivering integrated campaigns and media plans across brands, driving growth and media effectiveness.

You will champion innovation, digital transformation and AI-powered solutions, while collaborating with Marketing, Digital, Insights, Finance and external partners to deliver measurable business

Qualifications

• Significant experience in media strategy, advertising, digital media, or integrated marketing leadership.
• Proven ability to lead teams and deliver business results through media and communications strategies.
• Strong collaboration with cross-functional partners and external agencies.

Responsibilities

• Own the overall consumer communication strategy across Western Europe for all brands.
• Lead integrated campaigns and media plans, partnering with Brand Leads and Global Media teams.
• Drive media innovation, digital transformation and AI-enabled media solutions.
• Develop and inspire a high-performing team and manage agency relationships.

Skills

Media strategy

Advertising

Digital media

Integrated marketing leadership

Leadership & team management

Stakeholder management

Agency management

AI-enabled solutions

Job description

Opella in Reading (UK) or Barcelona (ES) seeks an WEU Integrated Consumer Engagement Lead to shape consumer communications across Western Europe. You will lead a five-person media and digital team, delivering integrated campaigns and media plans across brands, driving growth and media effectiveness.

You will champion innovation, digital transformation and AI-powered solutions, while collaborating with Marketing, Digital, Insights, Finance and external partners to deliver measurable business