Website Trading Manager - Moreton-in-Marsh

Baron’s Eden; Moreton-in-Marsh; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading hospitality company in Moreton-in-Marsh is seeking a Website Trading Manager to enhance digital sales performance and user experience. This role involves managing website content, overseeing SEO strategies, and optimizing conversion rates to drive revenue. Ideal candidates will have a strong eCommerce background, robust analytical skills, and a proactive approach to problem-solving within a collaborative team environment.

Benefits

Discounted spa days

20% off spa products

Complimentary spa day on your work anniversary

Professional development support

25 days annual leave

Free on-site parking

Qualifications

• Proven experience in website trading or eCommerce, preferably in hospitality, retail, or travel.
• Solid understanding of SEO best practices and tools.
• Experience implementing CRO strategies.

Responsibilities

• Drive website sales performance focusing on traffic and conversion rates.
• Oversee SEO activities to boost search visibility.
• Lead Conversion Rate Optimisation (CRO) efforts.

Skills

Analytical skills

SEO best practices

eCommerce experience

A/B testing

CMS management

Problem-solving

Effective communication

Tools

Google Analytics

ResortSuite

Job description

Website Trading Manager - Moreton-in-Marsh

Website Trading Manager

Location: Head Office, Moreton-in-Marsh
Salary: 40,000 - 50,000 per annum
Full-time | 40 hours per week | 4 days in office, 1 day WFH

About Us

At Barons Eden, we are a collection of award-winning spa and hotel destinations, dedicated to delivering exceptional experiences. We treat every guest like a friend of the family, creating warm, positive, and lasting memories from the moment they walk through our doors.

We're passionate about great food, sociable settings, standout service, and unforgettable experiences. Our team thrives on individuality, flair, and operational excellence-and we're always on the lookout for like-minded people who share our vision and values.

The Role

We're looking for a commercially minded and data-driven Website Trading Manager to lead the performance and optimisation of our digital platforms. This is a key role focused on driving website sales, improving the user journey, and identifying new digital revenue opportunities.

From managing day-to-day website performance and content to leading conversion optimisation strategies and analysing booking trends, you'll be at the forefront of our online commercial growth. You'll work closely with key stakeholders across Marketing, Revenue, and IT, as well as external partners, to create seamless and effective digital guest experiences.

Key Responsibilities

• Drive website sales performance, focusing on traffic, AOV, and conversion rates.
• Oversee SEO activities to boost search visibility and ranking performance.
• Lead Conversion Rate Optimisation (CRO) efforts, including A/B testing and collaboration with UX and design teams.
• Update and manage website content to ensure accuracy, brand alignment, and user engagement.
• Work with the development team to implement new features and ensure website stability, speed, and UX excellence.
• Collaborate on pricing, inventory, and forecasting strategy to maximise online revenue opportunities.
• Monitor and resolve issues related to the Property Management System (PMS), including ResortSuite.
• Provide clear and regular performance reporting on key digital sales metrics.
• Conduct competitor benchmarking and stay ahead of emerging digital trends.
• Support the execution of automated email marketing campaigns.
• Identify and close performance gaps to meet departmental targets.

About You

• Proven experience in website trading or eCommerce, preferably in hospitality, retail, or travel.
• Solid understanding of SEO best practices and tools.
• Experience implementing CRO strategies and working with A/B testing platforms.
• Strong analytical skills with experience using tools like Google Analytics or similar.
• Confident managing CMS platforms and collaborating with development teams.
• Effective problem-solver with a commercial mindset and attention to detail.
• Excellent communicator with a proactive, collaborative approach to cross-functional working.
• Experience with ResortSuite or equivalent systems is essential.
• Able to manage competing priorities and meet deadlines in a fast-paced environment.

What You'll Get in Return

• Competitive salary package
• Discounted spa days, overnight stays, and treatments across all properties
• 20% off spa products
• Complimentary spa day on your work anniversary
• Professional development support and career growth opportunities
• Employee Assistant Programme
• 25 days plus bank holidays annual leave
• Free on-site parking
• A welcoming, people-focused environment where your ideas are valued

Further Information

• This role requires flexibility and may involve some evenings, weekends, and holidays as part of a 7-day operation for troubleshooting issues

We choose our people like we treat our guests-with care and purpose.
If you're ready to make a meaningful impact in a forward-thinking hospitality business, we'd love to welcome you to the Barons Eden family.