Website and E-commerce Performance Manager

JR United Kingdom; Stoke-on-Trent; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in river cruises and escorted tours seeks a Website & E-commerce Performance Manager based in Stoke-on-Trent. The role focuses on enhancing digital presence for the North American market by optimizing online performance, driving leads, and increasing conversions through a robust e-commerce strategy. You will collaborate with teams to ensure consistency and effectiveness of product launches, develop trading calendars, and provide regular performance reports. Ideal candidates will have strong management skills in e-commerce and a solid understanding of digital marketing practices, especially tailored for the US market.

Qualifications

• Management experience in e-commerce trading.
• Excellent written English and attention to detail.
• Strong analytical skills for data interpretation.

Responsibilities

• Lead e-commerce marketing strategy for the North American website.
• Create engaging content for the US market.
• Develop an e-commerce trading calendar aligned with seasonal trends.

Skills

E-commerce trading and merchandising

Digital marketing principles

Written English skills

Analytical skills

Communication skills

Collaboration skills

Adaptability to fast-paced environments

Experience across digital channels

Tools

Google Analytics

Job description

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Website and E-commerce Performance Manager, stoke-on-trent

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Client:

Location:

stoke-on-trent, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

7

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

About Riviera Travel

Riviera Travel is the UK’s leading specialist in river cruises and escorted tours, offering unforgettable experiences across the UK, Europe, and worldwide. Established in 1984 and recommended by Which?, we’re known for delivering quality, service, and value to our customers—primarily the over-55s eager to explore the world with confidence and comfort.

Headquartered in Burton-on-Trent, Staffordshire, Riviera is expanding into North America. We are investing in our digital platforms to enhance the online experience for this new market.

Join us as we build on decades of success to scale our brand internationally and enhance our digital presence.

Role Purpose:

We are seeking a talented Website & E-commerce Performance Manager to shape our digital future in North America.

You will optimize our website to drive leads, increase conversion rates, and grow online sales. You’ll manage the digital performance of our North American website, working with stakeholders and our Digital & E-commerce Team to develop marketing plans aligned with business goals.

If you are passionate about data-driven optimization, customer experience, and international markets, this is your opportunity to lead and make an impact.

Responsibilities

• Lead e-commerce marketing strategy for the North American website to optimize leads, sales, and revenue, supporting customer acquisition and retention.
• Create and update engaging content following brand and SEO best practices, tailored for the US market.
• Support product launches on the US website, collaborating with content and product teams to ensure consistency and showcase products effectively.
• Develop an e-commerce trading calendar aligned with seasonal trends and booking targets, including landing pages, campaigns, and personalization strategies.
• Provide financial reports and updates on site performance regularly. Work with analytics teams to build dashboards and analyze trends for continuous improvement.
• Identify customer journey pain points and opportunities for testing improvements through CRO and website development.
• Stay updated on industry trends and emerging technologies to maintain a competitive edge.

Skills, Experience & Qualifications

• Management experience in e-commerce trading and merchandising with proven growth delivery.
• Understanding of digital marketing principles and best practices.
• Excellent written English, attention to detail, and grammar skills.
• Knowledge of the US market is preferred.
• Proficiency with web analytics tools like Google Analytics.
• Strong analytical skills for data interpretation and decision-making.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and adapt quickly.
• Experience across digital channels including email, paid media, SEO, and social media.
• Travel industry experience is a plus.