Website and E-commerce Performance Manager

ZipRecruiter; Burton-on-Trent; On-site; GBP 45,000 - 65,000; Full time

Job summary

Join Riviera Travel as a Website & E-commerce Performance Manager during an exciting phase of growth. Manage and optimize the digital performance of our North American platform to drive leads and boost sales in the travel industry. Your expertise in digital marketing and e-commerce will play a critical role in our strategy as we expand our brand internationally.

Qualifications

• Management experience in e-commerce trading and merchandising.
• Proficiency in web analytics tools like Google Analytics.
• Strong understanding of digital marketing and communication.

Responsibilities

• Lead e-commerce marketing strategy for North America website.
• Deliver SEO-optimized content and manage product launches.
• Analyze website performance and provide insights for improvement.

Skills

E-commerce trading management

Digital marketing principles

Analytical skills

Communication skills

SEO best practices

Tools

Google Analytics

Job description

Job Description

About Riviera Travel

Riviera Travel is the UK’s leading specialist in river cruises and escorted tours, offering unforgettable experiences across the UK, Europe, and worldwide. Established in 1984 and proudly recommended by Which?, we’re known for delivering exceptional quality, service, and value to our customers—primarily the over-55s who are eager to keep exploring the world with confidence and comfort.

Headquartered in Burton-on-Trent, Staffordshire, Riviera is entering an exciting phase of growth. We are now expanding significantly into North America—the world’s largest river cruise market. As part of this strategic expansion, we’re investing in our digital platforms to deliver an exceptional online experience tailored to the needs of this new and dynamic audience.

Join us at a pivotal moment in our journey as we build on decades of success to scale our brand internationally and take our digital estate to the next level.

Role Purpose:

Riviera Travel has an exciting opportunity for a talented and driven Website & E-commerce Performance Manager to play a pivotal role in shaping the digital future of our brand in North America.

As we launch a newly created digital platform tailored specifically for the world’s largest river cruise market, we're looking for someone who can make an immediate impact—optimising our website to drive leads, boost conversion rates, and deliver strong online sales growth.

In this critical role, you’ll take ownership of the digital performance of our North American website, ensuring it's fully optimised to support both customer acquisition and retention. Working cross-functionally with key stakeholders and closely with our Digital & E-commerce Team, you'll develop and execute e-commerce marketing plans that meet business goals while following digital best practices.

If you're passionate about data-driven optimisation, customer experience, and delivering results in a fast-growing international market—this is your chance to lead from the front and make a meaningful difference.

Responsibilities

• Lead the e-commerce marketing strategy and plan for the North America website, to optimise leads, sales and revenue supporting both new customer acquisition and customer retention targets across trade and direct channels.

• Deliver fresh, engaging content and update existing content which adheres to brand and content guidelines and is optimized to SEO best practice. Understand shared PLPs and identify nuances with the US market to adapt content accordingly.

• Support the delivery of product launches on the US website, working closely with the current Content Writers and Content Manager, Product, Brand and Channel Teams to create copy and select imagery which showcases our products to the US market, to ensure consistency across the markets and product portfolio.

• Develop an e-commerce trading calendar to meet seasonal trends and booking targets. Working with respective teams to develop key landing pages, campaign promotions, product recommendations, merchandising techniques and personalisation to improve customer journey and funnel metrics.

• Lead on key financial reporting and provide updates on core actions being taken across the site on a weekly, monthly, and quarterly basis. Work with the Digital and Analytics team to build the North America suite of dashboards across web, customer and booking data to provide regular trading insights, review key performance metrics, analyse trends and deliver action plans to improve overall e-commerce effectiveness.

• Identify any key painpoints within the customer journey alongside opportunities to test improvements through CRO and website development, working closely with the Product Owner to schedule these into the roadmap.

• Keep up to date of industry trends, best practices, and emerging technologies in e-commerce to drive innovation and maintain a competitive edge.

Skills, Experience & Qualifications

• Management experience in e-commerce trading and merchandising with a proven track record of delivering growth.
• Strong understanding of digital marketing principles and best practices.
• Strong written English, with an understanding of correct spelling and grammar, and excellent attention to detail
• Knowledge of the US Market preferable
• Proficiency in web analytics tools such as Google Analytics or similar platforms.
• Excellent analytical skills and the ability to interpret data to inform decision-making and strategy.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Comfortable working in a fast-paced environment and adapting quickly to changing tactical priorities.
• Strong understanding and experience in all digital channels including email marketing, paid media advertising, SEO, and social media marketing.
• Experience in the travel industry is desirable