Website and Data Executive

HCR Law; Worcester; On-site; GBP 28,000 - 40,000; Full time

Benefits offered by this job

28 days annual leave

Bonus scheme

Life Assurance

Pension scheme

Healthcare cash‑plan

Gym membership contribution

Electric vehicle scheme

Perks at Work

Cycle to Work

Flu vaccinations

Job summary

HCR is seeking a Website and Data Executive to manage our content across multiple CMS platforms, optimise landing pages, and drive data-informed marketing decisions. You will work with the digital team on analytics reporting and dashboards, ensuring data accuracy and actionable insights for senior leaders.

You will leverage Wordpress, Google AdWords, and analytics tools to improve content performance, while collaborating with suppliers and the wider marketing team to deliver impactful online

Qualifications

• Experience in managing Wordpress content and SEO elements.
• Proficient in analytics and data reporting tools.
• Experience with CMS platforms and digital marketing tools.

Responsibilities

• Maintain and optimise website content across multiple CMS platforms.
• Support data reporting and dashboard development for marketing.
• Ensure data accuracy and drive insights for campaigns.

Skills

Wordpress

Keyword tools

Google AdWords

Analytics

Microsoft programmes

Tools

WP Engine

Zapier

Dot Digital

Adobe Creative Suite

PM software

Job description

About The Role

We are currently looking for a tech savvy, self starter to join our digital marketing team in Worcester, reporting to our Head of Marketing Operations.

HCR’s marketing team provides strategic and operational marketing advice and collateral to more than 30 teams and groups. All of these groups produce great articles, events, videos, podcasts and more. Your job is to know this content inside‑out and maximise its use and impact via our ‘shop window’ via excellent website content management, and robust reporting and data insights.

Specific Responsibilities

Website

• Expertly knowing your way around our multiple CMSs, understanding the functionality, templates, plugins, integrations etc. and being able to use the platforms to best effect
• Uploading content, building new pages/ sections/ hubs, and taking responsibility for using the content‑maximisation and flexibility features of the CMSs
• Working with suppliers and others in Marketing to scope, test, and implement website development work
• Support the delivery of optimised content – understanding our objectives, working through digital customer journeys, and adding keywords/ making copy or layout adjustments to improve landing page and content performance
• Work cohesively with the wider website and digital team.

Data Reporting And Process Improvement

• Work with the wider digital team on the delivery of website and digital/ email Analytics reporting
• Gather and manipulate other types of marketing data, conducting comprehensive analysis to identify trends, patterns, and opportunities. This will include marketing budget summary reports for heads of teams, website enquiry conversion data, sector matter reports, event ROI etc.
• Assist with the development and maintenance of dashboards and data sets
• Translate complex data findings into easily digestible formats and actionable insights for CMT leaders
• Promote data consistency, accuracy, and completeness within the Marketing team to ensure accuracy of data reports and analysis
• Work with the wider CMT to ensure processes are mapped and shared, to support the onboarding of new members and promote process improvement and efficiency.

Client And Contact Data

• Work with the wider CMT to ensure our email and other contact management system and databases are clean, maintained, and utilised to best effect for our campaigns
• Extract and manipulate data from other sources (Katchr/ SOS) to enable maximum opportunities for direct mailing in line with the firm’s policies and individual fee earning team approaches.

About You

• Worked in a similar role at this level, in a similar size / type of professional services organisation
• Expertise in using Wordpress, Keyword tools, Google AdWords, Analytics, and Microsoft programmes, and may have used: Adobe Creative Suite, WP Engine, Zapier, Dot Digital, project management software or other similar platforms
• Higher level thinking skills – you will be analytical, inquisitive and a natural problem solver
• Experience of low level coding, e.g. adding page anchors, redirecting content etc
• Excellent written and verbal communication skills at all levels of an organisation
• Experience of delivering KPIs in a fast‑paced, highly motivated team and business
• An excellent eye for detail.

You need to be willing to get stuck in do what is needed to ensure the team and firm succeeds, as well as being able to handle pressure and retain your sense of humour/ professionalism at all times. This role is best suited to a self‑starter.

About Us

Benefits of working with us as a Website and Data Executive include:

• 28 days annual leave (plus public holidays)
• Bonus scheme
• Life Assurance
• Scottish Widows Pension Scheme
• Healthcare cash‑plan
• 1/3 gym membership contribution
• Electric vehicle scheme
• Happy People/Perks at Work benefits portal
• Cycle to Work scheme
• Flu vaccinations

Is HCR the smart move for you?

HCR suits people who love a challenge and want to work in an environment where careers thrive on the back of hard work and personal merit. Our people enjoy feeling part of something bigger than themselves, and whilst our clients drive our development, it is our people who bring their energy, enthusiasm, and entrepreneurial mindsets together to solve problems and help our clients succeed.

Why HCR people love their jobs

Our people tell us they enjoy working on good quality, interesting matters from a wide variety of our clients, because they get the experience they want to develop their careers. We will give you responsibility early, the mandate to make things happen and we’ll back your good ideas. Our “Passion for People” lives and breathes every day throughout the firm as our peoples’ energy and sense of fun create a warm environment in which to thrive.

What career progression will HCR offer you?

HCR’s growth constantly creates opportunities for people who want to go places and make a difference, your career plan can become part of our growth plan. At HCR you can expect to work with friendly, energetic, ambitious people, who love getting stuck into a client problem, and enjoy celebrating a good outcome. Our people value the sense of community provided by the individual personality of each office and the collegiate approach across all our service and sector teams.

What does HCR believe, achieve and stand for?

As a Times Best Law firm, among the UK Top 60, we provide the full range of services that you would expect to organisations, business leaders and individuals. However, in our mission to give everyone the opportunity to experience a different kind of legal service we take an entrepreneurial approach. We’re flexible and responsive to the needs of our clients, delivering the best outcomes for them. We have more than 800 lawyers and support staff, including more than 150 partners, and have been awarded the Law Society’s Lexcel quality mark in recognition of our compliance and client care standards.

With ten offices in England and Wales our well-established presence stretches from west to east, ensuring clients can access a full-service legal offering no matter where they’re located. We’ve expanded significantly in Birmingham, Cardiff and the Thames Valley, and our merger with Hewitsons resulted in a full service regional hub being established in the heart of the Waterside innovation area centre of Northampton. Our London and Cambridge continue to grow apace.

With solid connections in the communities we work in, and a track record of delivering legal advice to businesses and individuals throughout the areas we base ourselves in, our clients continue to value our approach to providing legal advice, in the way they need, when they need it.

As HCR is an equal opportunities employer, we don’t just accept differences, we celebrate them. We want to attract a diverse and ambitious workforce that reflects all backgrounds and skills to create a workplace that is supportive and inclusive, recognises and nurtures talent, and which works together to achieve the best outcome for our clients. We are privileged to be an armed forces-friendly organisation.

We also want you to achieve your absolute best during the recruitment process. Please let us know of any changes we can make at any point that will help support your application.