Website and Analytics Manager

THE ROYAL MARSDEN; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

27 days annual leave

Up to 6% employer pension contribution

Training and development opportunities

Discount schemes and wellbeing perks

Subsidised staff restaurants and on‑s

On-site yoga and wellbeing classes

Job summary

The Royal Marsden seeks a Website and Analytics Manager to own and improve the charity’s digital platforms, including royalmarsden.org, subdomains, and donation tools. You will lead a small web team, deliver engaging content, and drive data-informed improvements across channels.

You will work with Marketing and Digital colleagues to align campaigns with audience journeys, optimise performance, and ensure compliant data collection and reporting.

Qualifications

• Proven digital analytics and website management experience.
• Strong track record in improving digital experiences and journeys.
• Experience leading digital teams and agencies.

Responsibilities

• Own day-to-day web ecosystem including royalmarsden.org and subdomains.
• Set strategic direction for websites and digital experiences with stakeholders.
• Drive CRO, SEO and core web vitals improvements for donor journeys.
• Lead the web team, coaching Digital Officer roles and resources.
• Deliver engaging content and optimise landing pages and campaigns.
• Collaborate with Marketing to align project plans with audience journeys.
• Analyse website analytics; communicate insights to drive change.
• Manage third-party agency for tracking setup and data quality.
• Ensure security, accessibility, scalability and regulatory compliance.

Skills

Digital analytics expertise

Team leadership

Stakeholder management

Content creation

Project management

Data-driven decision making

Budgeting & forecasting

SEO & CRO

UX understanding

Google Ads & PPC

Tools

Google Analytics

Hotjar

Google Search Console

Content Management Systems (CMS)

Headless CMS concepts

Job description

This role will suit a digital and analytics expert. A proactive, supportive and solution focused digital professional who is keen to hit the ground running, enjoys collaborating with colleagues across the team and wider organisation, and is passionate about adding value. The Website and Analytics Manager is responsible for the day-to-day management and improvement of our digital platforms, website and their connected tools. As well as analysis and reporting of results, content creation and more. This person is a technical expert and will play a crucial role in how we develop our digital channels. Relationship management across the Charity and with third party suppliers is also a key part of the role.What you'll be doing

• Day to day ownership of the web ecosystem including royalmarsden.org, subdomains, microsites and donation platforms including managing relationships with third party agencies and suppliers to maintain and improve these platforms.
• Work with the Senior Digital Manager to set the strategic direction for our websites and associated digital experiences, ensuring alignment with organisational priorities, supporter needs and fundraising objectives
• Manage website improvements and Manage website improvements and performance optimisation work, including CRO, SEO and core web vitals, driving continuous improvement of our supporter journeys and embedding a data led approach.
• Lead the web team, line managing the Digital Officer and Senior Digital Officer, supporting the effective allocation of resources across the team, coaching direct reports and fostering a high performing team culture.
• Manage the Digital Officer and Senior Digital Officer to deliver relevant, engaging, optimised and audience centred content, landing pages and digital journeys across various digital channels, and overseeing the website content calendar and campaign content deploys.
• Work alongside Marketing and Digital colleagues to ensure our project planners are up to date and website content is in line with our wider audience journeys and content needs.
• Partner with teams across the charity to understand user and organisational needs, to deliver a range of projects and campaigns, including fundraising campaigns.
• Analyse and interpret website analytics data, communicate results to the wider team and use insights gained to inform and direct positive change.
• The Website and Analytics Manager also owns the relationship with a third-party agency to deliver improvements to our tracking set up, and ensures compliant, accurate and reliable data collection.
• Ensure the website platforms are secure, accessible, scalable and complaint with all relevant regulation and legislation.
• Work with the Senior Digital Manager and Head of Digital Content and Engagement to develop and manage the website budget, contributing to business planning, forecasting, and monitoring spend.
• Work to improve digital literacy across the charity alongside Marketing and Digital colleagues, training colleagues in how to use our CMS and other key digital skills such as data and insights.
• Occasional out of hours support where required for critical website/campaign related activity.
• Keep up to date with digital technology and share this knowledge with colleagues both within the digital team and across the wider Charity team.
  Experience of working on CMS systems, knowledge of headless CMS systems would be an advantage.
• Experience managing digital agencies, developers and third party suppliers.
• Knowledge of UX and digital user journeys.
• Understanding of PPC advertising.
• Experience of line management and developing junior digital staff, including coaching, performance management and workload prioritisation.
• Experience of creating content for websites, including a strong understanding of SEO and CRO principles.
• Understanding and experience using website reporting systems e.g Google Analytics , Hotjar, Google search console.
• Interest in digital technologies, fundraising/donation platforms and innovation within the charity sector.
• Excellent communications skills, particularly within stakeholder management.
• A proactive, solution focused approach to prioritisation and workflow management.
• Experience owning and developing digital products, platforms or websites, including roadmap planning and prioritisation.
• Experience managing budgets, forecasting expenditure and monitoring performance against management accounts.
• Project management, digital publishing and any related software technology training.
• Experience of working within a fundraising organisation.
• Analytics training.
• Paid advertising training/skills.
• Strong team ethos with a track record of collaborative and supportive working.
• Experience managing Google Ad Grants and/or Google Ads accounts, including campaign optimisation, reporting and compliance with programme requirements.
• Experience managing budgets, forecasting expenditure and monitoring performance against management accounts. We're a values-driven charity committed to saving lives by funding world-leading research, treatment, and care at The Royal Marsden. You'll be part of a collaborative, ambitious and kind team, with plenty of opportunities for learning and development.
  Hybrid working between home and Chelsea with travel to Sutton once a month.
• Flexible working around our core hours of 10am to 4pm.
• 27 days annual leave rising with length of service.
• Up to 6% employer contributions subject to matched contribution from you (increasing with length of service).
• Training, support and development opportunities.
• Access to the blue light discount scheme and other discounts opportunities.
• Access to subsidised staff restaurants, on-site yoga and wellbeing classes, staff choir and much more.
• Range of wellbeing initiatives including access to an employee assistance programme designed to save money and improve your physical, financial and mental health and wellbeing, access to free online GP appointments and free eye tests and contribution towards any glasses required for work purposes.