Web & Analytics Lead — Digital Impact for Charity

Ygam; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Flexible core hours

27 days annual leave

Employer pension contributions

Training and development

Staff discounts and wellbeing programs

Job summary

The Royal Marsden is seeking a Website and Analytics Manager to join our digital team. You will lead day-to-day management of our web ecosystem, drive analytics, and shape content and digital journeys for supporters and donors.

You will manage a small web team, collaborate with Marketing, ensure data-driven decisions, and oversee third-party agencies to maintain tracking accuracy and platform security.

Qualifications

• Experience with CMS systems; headless CMS is a bonus.
• Experience managing digital agencies, developers and third-party suppliers.
• Knowledge of UX and digital user journeys.
• Understanding of PPC advertising.
• Experience of line management and developing digital staff.
• Experience creating content for websites with SEO and CRO.
• Experience using website reporting systems (Google Analytics, Hotjar, Google Search Console).
• Interest in digital technologies, fundraising platforms and charity sector.
• Excellent communication skills with stakeholders.
• Proactive approach to prioritisation and workflow management.

Responsibilities

• Own day-to-day management of the web ecosystem including royalmarsden.org and donation platforms.
• Set strategic direction for websites with Senior Digital Manager.
• Lead website improvements, CRO, SEO, and core web vitals, optimise supporter journeys.
• Line-manage the Digital Officer and Senior Digital Officer, allocate resources.
• Deliver engaging, optimised content and manage content calendar.
• Coordinate with Marketing to align project planners with audience journeys.
• Partner with charity teams to deliver projects and fundraising campaigns.
• Analyse website analytics and present insights to the team.
• Oversee third-party agency for tracking setup and data quality.
• Ensure platforms are secure, accessible, scalable, compliant.
• Develop and manage website budget with Senior Digital Manager.
• Improve digital literacy across the charity and train staff.
• Occasional out-of-hours support for critical activity.
• Keep up with digital tech and share knowledge.

Skills

CMS experience

UX understanding

PPC advertising

Line management

Content creation

SEO & CRO

Google Analytics

Stakeholder management

Tools

Google Analytics

Hotjar

Google Search Console

Job description

The Royal Marsden is seeking a Website and Analytics Manager to join our digital team. You will lead day-to-day management of our web ecosystem, drive analytics, and shape content and digital journeys for supporters and donors.

You will manage a small web team, collaborate with Marketing, ensure data-driven decisions, and oversee third-party agencies to maintain tracking accuracy and platform security.