Web Instrumentation Analyst — Analytics Transformation

Harnham; Manchester; On-site; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Visa sponsorship available

10% annual bonus

Medicash

4% matched pension

Ticket and entertainment discounts

Heavily discounted travel and leisure

Job summary

Harnham seeks a Web Instrumentation Analyst to lead the rebuild of measurement across multiple products and journeys within a major analytics transformation. You will own data layer design, implement Adobe Analytics with Launch, and ensure tagging accuracy across web and mobile properties.

Your role spans governance, data quality, and reporting, partnering with Product/Martech to sustain consistent tracking and meet regional compliance requirements. A high-visibility role with business impact.

Qualifications

• Strong web instrumentation and tagging experience.
• Adobe Analytics (Web SDK, Launch/Tags, Analytics) experience.
• Strong JavaScript knowledge and data layer design experience.
• Experience with tag management and debugging in digital products.
• Experience working in digital product or eCommerce environments.

Responsibilities

• Own and manage data layer design, implementation, QA and optimisation.
• Implement and maintain Adobe Analytics, Adobe Launch and related instrumentation.
• Configure tracking pixels and marketing tags across web properties.
• Debug complex tagging and data collection issues.
• Support attribution and performance reporting with BI tools.

Skills

Adobe Analytics

JavaScript

Data layer design

Tag management

Stakeholder management

Tools

Adobe Launch

GA4

OneTrust

Looker

Adobe Customer Data Layer (ACDL)

Job description

Harnham seeks a Web Instrumentation Analyst to lead the rebuild of measurement across multiple products and journeys within a major analytics transformation. You will own data layer design, implement Adobe Analytics with Launch, and ensure tagging accuracy across web and mobile properties.

Your role spans governance, data quality, and reporting, partnering with Product/Martech to sustain consistent tracking and meet regional compliance requirements. A high-visibility role with business impact.