Web Analyst

Forward Role Recruitment; Warrington; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading recruitment firm is seeking a Web Analyst to join a high-growth Ecommerce brand. This role offers the opportunity to shape digital performance through data insights, focusing on web analytics and enhancing conversion strategies. Ideal candidates will have experience in ecommerce metrics and data visualization tools, contributing to a collaborative team in a dynamic retail environment.

Qualifications

• Experience as a Web or Digital Analyst with ecommerce focus.
• Proficient in GA4 and data visualization tools.
• Strong communication skills for stakeholder engagement.

Responsibilities

• Analyze website and customer behavior data.
• Develop dashboards and visualizations for performance monitoring.
• Support A/B testing initiatives to improve user experience.

Skills

Web or Digital Analysis

Data Visualization

Stakeholder Management

Communication

Ecommerce Metrics

GA4

Tools

Power BI

Tableau

Shopify

ContentSquare

Job description

Forward Role Recruitment provided pay range

This range is provided by Forward Role Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Forward Role Recruitment

Senior Recruitment Manager - Data, Analytics, Insights & CRO

Web Analyst – Ecommerce

Are you a data-driven Web Analyst looking to join a high-growth Ecommerce brand?

Forward Role is excited to be supporting in the search for a passionate Web Analyst.

This is an exciting opportunity to play a key role in shaping digital performance for a thriving, product-led retail business with major growth plans across new product categories, digital marketing, and international markets.

As a Web Analyst, you will join a newly developed and growing data function. You will the bridge between data and decision-making – providing deep insights that will shape UX, optimise conversion, and drive digital strategy across ecommerce and marketing.

The role will be predominantly focusing on Web Analytics – digging in to ecommerce and website metrics, unearthing actionable insights and driving change.

You will also be supporting the Performance Marketing team in understanding campaign effectiveness across different channels.

• Analyse website and customer behaviour data
• Report on key digital metrics including conversion, basket behaviour, checkout flow, and engagement.
• Build customer journey profiles and segment analysis to support strategic planning and conversion improvements.
• Develop dashboards and visualisations to help stakeholders monitor performance and spot trends.
• Evaluate the impact of website changes, content updates, and marketing campaigns on performance metrics.
• Support A/B testing initiatives to continuously drive conversion and improvements to the user experience.
• Provide insights that inform trading, design, and content decisions.
• Work closely with teams across Digital, Marketing, and Ecom to define and answer key business questions.
• Present data in a way that is clear and digestible for non-technical audiences.

Skills & Experience:

• Previous experience as a Web or Digital Analyst (or similar) – you must have experience working with website and digital data, and ideally ecommerce/retail metrics.
• Experience with GA4 is essential
• Shopify, ContentSquare and Power BI are desirable
• Experience building reports and dashboards
• Comfortable working with large data sets and turning them into actionable insights.
• Excellent communication skills and stakeholder management.
• Experience with data visualisation tools (Power BI, Tableau, etc.) is a plus.

This is a fantastic role for someone ready to take the next step in their digital analytics career, joining a collaborative team at a business undergoing exciting growth!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst and Marketing

• Industries

  Retail Apparel and Fashion

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