Digital Media Specialist

DAC; Greater London; On-site; GBP 36,000 - 52,000; Full time

Benefits offered by this job

Private health insurance

25 days annual leave

Social events (twice yearly)

Job summary

DAC in London is seeking a paid media specialist to own and optimize biddable campaigns across Google Ads, Bing, YouTube, and social platforms. You will build scalable structures, produce regular performance reports, and partner with clients and internal teams to drive KPI improvements.

The role requires 2–4 years of agency experience, strong data skills in Excel, and a proactive mindset to test and expand campaigns. In-office three days per week with a collaborative, growth-focused culture.

Qualifications

• 2–4 years of hands-on experience managing paid media campaigns.
• Agency background in performance media preferred.
• Experience leading client relationships and presenting strategy.

Responsibilities

• Become an expert in biddable paid media.
• Produce weekly/monthly reports for paid media channels.
• Coordinate with internal and external partners.
• Analyze campaigns and optimize across Google Ads, Bing, YouTube, Facebook, Pinterest.
• Conduct keyword and market research to expand campaigns.
• Implement conversion tracking with CM360 and GA.
• QA on campaign setup and post-campaign launch.

Skills

Paid search management

Paid social

Display campaigns

Client communication

Budget management

Data analysis

Google Ads

Microsoft Ads

Excel skills

Campaign optimization

Tools

DoubleClick

Kenshoo

Job description

We are DAC - brand to local media agency dedicated to delivering transformative results. With our performance DNA and expertise spanning search, media planning and buying, SEO, creative production, data science and analytics, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by our proprietary AI platform, industry-leading toolset, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint - from global audiences to individual store locations.

Responsibilities

• Become an expert in biddable paid media.
• Produce weekly/monthly reports, covering all paid media channels & performance data.
• Work collaboratively, coordinate and communicate with internal and external partners.
• Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
• Build, launch, optimize and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms.
• Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
• Conduct keyword, placement & market research to make additions to new and existing campaigns.
• Perform necessary conversion tracking implementation with assistance from our Marketing Science team. Learn how to traffic campaigns through CM360. Understand ins and outs of Google Analytics.
• Perform QA on campaign set-up and post-campaign launch.

What you bring

• 2-4 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.
• Involvement in leading client relationship, contributing to strategy, and client presentations.
• Good communication skills. Understanding of how to distill message to its key points. Ability to adapt message to audience.
• Ability to master and use a 3rd party bid management platforms (DoubleClick, Kenshoo, etc.).
• Demonstrate ability to build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice.
• Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level.
• Accurately track and maintain budgets across campaigns and on multiple search engines.
• Provide traffic and cost estimates.
• Create campaigns that encompass multiple locations / geos and lines of business.
• Demonstrate ability to create campaigns that are mapped through to conversion focused landing pages that are highly relevant and built at scale.
• Provide in-depth optimization suggestions based on account performance.
• Perform ad copy testing.
• Perform testing against various ad extensions.
• In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.
• Ability to download data into Excel, perform VLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.
• Most importantly, a sense of ownership over your managed campaigns. Attention to detail and diligence in execution.

What You'll Get

• Professional Growth: work and train with the Best Team in Performance Marketing (PMA awards, 2024)
• Collaborative Culture: Be part of a global organization that values enthusiasm, execution, curiosity, and courage.
• A supportive, collaborative, and dynamic work environment with a strong team culture.
• Twice-yearly social events conceived and planned collaboratively by the team.
• Competitive salary and comprehensive private health insurance.
• 25 days of annual leave, wellness initiatives and parental leave.
• Opportunities for continued learning and professional development.

How We Work

This role requires three days in-office. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail]