VP Product Marketing

Mirakl; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

A leading eCommerce software provider is seeking a VP Product Marketing to drive their global marketing function. The successful candidate will lead a team, define go-to-market strategies, and partner with various departments to boost growth. Applicants should have over 7 years of experience in B2B SaaS, strong team leadership, and familiarity with eCommerce dynamics. This role can be based in London or Paris, promoting collaboration and innovation in a competitive digital market.

Qualifications

• 7+ years of product marketing experience in B2B SaaS or technology.
• Proven ability to lead go-to-market strategies.
• Demonstrated leadership in managing high-performing teams.
• Strong strategic and analytical skills, with sound judgment and structured problem-solving.
• Excellent communication and storytelling skills, able to influence senior stakeholders and align cross-functional teams, with full professional proficiency in English and French is a big plus.

Responsibilities

• Define and execute global product marketing strategy.
• Develop compelling product positioning and messaging.
• Lead and mentor the product marketing team.
• Partner with Product, Sales, Customer Success, and Marketing teams.
• Drive market insight and competitive analysis.
• Optimize campaigns based on KPIs and impact.

Skills

B2B SaaS experience

eCommerce knowledge

analytical skills

storytelling skills

team leadership

communication proficiency in English and French

English & French proficiency

Job description

Overview

Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide. For more information: www.mirakl.com.

Your impact

Mirakl is looking for a VP Product Marketing to help shape and grow our global product marketing function. You will lead and develop a team of 4 product marketers and scale it up to 6–7 over time, and partner closely with Product, Sales, and Customer Success to drive measurable impact. You will help steer go-to-market strategy, positioning and messaging, analyst relations, and how our suite of solutions is brought to market with clarity and consistency. We’re looking for strong B2B SaaS experience, a solid understanding of eCommerce and AI-driven platforms, and the ability to translate complex products into compelling stories that support growth.

This position is available in our Paris or London office.

What you will do at Mirakl

• Define and execute Mirakl’s global product marketing strategy, owning product positioning, messaging, pricing inputs, and the end-to-end go-to-market plan (launches and sustained growth)
• Develop clear, compelling product positioning and messaging that resonates with target audiences and consistently communicates a strong product story across all marketing channels to drive market demand
• Lead, mentor, and scale the product marketing team, setting a high bar for collaboration, innovation, and execution excellence
• Partner closely with Product, Sales, Customer Success, and Marketing (growth/content/corporate/demand gen/regional) to ensure aligned strategies, consistent positioning, and strong field enablement to drive sales.
• Drive market and customer insight (research, competitive analysis, customer relationships, testimonials/case studies) to sharpen differentiation and inform roadmap and messaging
• Elevate market presence and performance through analyst relations and data-driven measurement, optimizing campaigns and initiatives based on clear KPIs and impact on awareness, engagement, and pipeline

What Mirakl is looking for in a candidate

• 7+ years of product marketing experience in B2B SaaS, AI or technology, ideally in eCommerce-related contexts
• Proven ability to define and lead go-to-market strategy for complex multi-product suite (positioning, messaging, launches, adoption)
• Demonstrated people leadership experience building and managing high-performing teams
• Strong strategic and analytical skills, with sound judgment and structured problem-solving
• Excellent communication and storytelling skills, able to influence senior stakeholders and align cross-functional teams, with full professional proficiency in English and French is a big plus

Additional information

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match. We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews.