VP of Marketing

Idealsvdr; United Kingdom; Remote; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a VP of Marketing to elevate brand recognition and drive revenue impact through strategic marketing execution. This exciting role offers the chance to shape the brand narrative and lead a high-performing global team in a fast-paced, purpose-driven SaaS environment. You will be responsible for defining marketing strategies, optimizing performance, and expanding into new markets. If you have a passion for innovative marketing and a proven track record in B2B environments, this is the perfect opportunity to make a significant impact on business decisions worldwide.

Benefits

Remote-first flexibility

Home workplace budget

Co-working expense coverage

Qualifications

• 10+ years of B2B marketing experience, preferably in SaaS.
• Proven track record in brand marketing and demand generation.

Responsibilities

• Own and execute product marketing strategy for various segments.
• Develop and optimize lead generation and ABM programs.

Skills

B2B Marketing

Data-Driven Marketing

Demand Generation

Content Creation

Analytical Skills

Problem-Solving

Leadership

Communication

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Job description

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric in a secure business collaboration market. Trusted by more than 2,000,000 users from 175,000 companies globally, we are on a mission to create more prosperity in the world by accelerating high-stakes business decisions. We achieve this by delivering extremely intuitive and robust software products that help people make impactful decisions with less stress, higher quality, and shorter hours:

Ideals Virtual Data Room: A web-based cloud platform used by companies in a wide range of industries to ensure secure confidential document sharing for online due diligence, fundraising transactions, corporate reporting, licensing, clinical trials, and other business goals.

Ideals Board: A cloud platform with web and mobile applications used by board members, CEOs, executives, and corporate secretaries, to streamline governance and improve high-stake decisions in a fast, secure, and compliant way.

The role

Ideals is uniquely positioned to disrupt the industry. We are looking for a VP of Marketing (remote) to elevate our brand recognition, scale demand generation, and drive revenue impact through strategic and data-driven marketing execution.

This role is a unique opportunity to shape the brand narrative, optimize marketing performance, and spearhead expansion into new markets in a purpose-driven, high-growth SaaS organization. You’ll lead a high-performing global team and oversee all aspects of brand strategy and product marketing to position Ideals as a Tier 1 player in the VDR space.

Your leadership and cutting-edge marketing strategies will help us catalyze the world’s most important business decisions, redefining the dealmaking and corporate governance experience worldwide.

What you will do

• Own and execute product marketing strategy by defining positioning, messaging, and GTM plans for each product and market segment
• Leverage marketing research and data-driven insights to refine strategies, identify opportunities, and support decision-making
• Oversee digital and field marketing execution, ensuring alignment with pipeline and revenue objectives
• Develop and optimize lead generation and ABM programs to scale inbound demand and deepen engagement with strategic accounts
• Plan, execute, and measure multi-channel marketing and advertising campaigns to drive brand awareness and conversion
• Manage budget and resources efficiently to maximize marketing impact
• Oversee external agencies and vendors to enhance execution capabilities while maintaining cost efficiency
• Hire, develop, and lead a high-performing marketing team, fostering a culture of excellence
• Drive content and thought leadership programs through blogs, events, video, email, reports, and industry benchmarks
• Collaborate with sales, product, and customer success teams to ensure marketing efforts drive cohesive business growth
• Define and track clear ROI metrics to measure marketing effectiveness, optimize performance, and demonstrate direct business impact
• Ensure the sales team is equipped with high-impact assets and enablement materials to support pipeline acceleration

What you bring

• 10+ years of B2B marketing experience (SaaS background preferred)
• 2+ years in a senior marketing leadership role within a fast-growing company
• Brand marketing portfolio with proven activation expertise across diverse channels and markets
• Hands-on experience in content, design, and growth initiatives
• Strong track record in scaling digital and field marketing programs to drive performance and revenue
• Solid understanding of demand generation and ABM initiatives
• Successful track of implementing marketing initiatives based on analytical and data-driven decisions
• Experience leading and developing remote, high-growth marketing teams
• Excellent communication, analytical, and problem-solving skills with a can-do attitude
• Fluency in English (C1+ level)

Benefits you’ll love

You’ll enjoy the right blend of support and autonomy to help you reach your full potential, anywhere in the world:

• Remote-first flexibility to shape your ideal workday
• Home workplace budget
• Co-working expense coverage