VP of International Expansion

Cleo; Greater London; Hybrid; GBP 180,000 - 240,000; Full time

Benefits offered by this job

Competitive compensation package

Equity participation

25 days annual leave

Private Medical Insurance

Workplace Nursery Scheme

1 month paid sabbatical after 4 years

Job summary

A fast-growing fintech company in the UK seeks a VP of International to guide growth and commercial performance. This leadership role demands ownership of international strategy and new market launches. Candidates should have a strong background in scaling fintech operations and cross-functional collaboration, supported by a data-driven approach. This position offers competitive compensation, equity, and an environment fostering impactful change.

Qualifications

• Experience owning international or multi-market GM-style responsibility in a high-growth consumer or fintech company.
• Track record of scaling existing markets and launching new ones successfully.
• Exceptionally data-driven and outcome-oriented.
• Comfortable with ambiguity and high-conviction decisions.

Responsibilities

• Own Cleo’s strategy and results across all non-US markets.
• Drive user and revenue growth in the UK market.
• Lead full lifecycle of new market entry.
• Build and lead international teams with a clear operating rhythm.

Skills

International market strategy

Cross-functional leadership

Data-driven decision making

Strategic judgment

Job description

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper‑intelligent financial advisor in their pocket. That's the future we're creating.

About The Company

Cleo is a rare success story: a profitable, fast‑growing unicorn with over $300 million in ARR and growing over 2× year‑over‑year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About The Role

We’re looking for an exceptional VP of International to own Cleo’s growth and commercial performance in our home market. You’ll be responsible for driving user and revenue growth, deepening product‑market fit, and shaping the UK strategy across marketing, partnerships, and product. This is a hands‑on leadership role with a broad remit: you’ll operate like a GM while partnering with central Growth, Product, and Lending to build Cleo in the UK.

Key Responsibilities

Own International Strategy and Performance

• Own Cleo’s strategy and results across all non‑US markets.
• Own the trade‑off between impact and effort for every new country.
• Be accountable for international‑level KPIs across user growth, engagement, revenue, and unit economics.
• Set clear success criteria for markets at each stage: launch, early traction, and steady state.

Lead the UK and Scale It Further

• Own the UK as Cleo’s most mature international market, driving continued growth and commercial performance.
• Ensure the UK acts as a proving ground and blueprint for future international launches.

Lead New Country Launches

• Own the full lifecycle of new market entry: market selection, business cases, GTM strategy, and launch execution.
• Partner closely with Growth, Product, Data, Legal, and Lending to ensure launches are fast, compliant, and scalable.
• Build repeatable launch playbooks to accelerate future expansion.

Get Markets to Steady State

• Drive markets from launch through to sustainable product‑market fit and contribution margin.
• Make disciplined investment decisions based on performance, learning velocity, and unit economics.

Build and Lead International Teams

• Hire and develop country leads / GMs as markets scale.
• Decide when markets need local leadership versus centralised support.
• Build a strong international operating rhythm and leadership bench.

Represent the International User

• Ensure product and marketing feel locally relevant while remaining globally scalable.
• Shape product priorities based on international user behaviour and insights.

Collaborate Globally

• Represent international performance at the SLT level.
• Partner closely with central Growth, Product, Lending, and Finance leaders to align priorities and share learnings across markets.

What We’re Looking For

• Experience owning international or multi‑market GM‑style responsibility in a high‑growth consumer or fintech company.
• Track record of scaling existing markets and launching new ones successfully.
• Strong strategic judgement around market selection, sequencing, and capital allocation.
• Comfortable operating with ambiguity and making high‑conviction decisions.
• Exceptional cross‑functional leader and communicator.
• Deeply data‑driven, outcome‑oriented, and pragmatic.
• Motivated by Cleo’s mission and excited to build a global business beyond the US.

What Do You Get for All Your Hard Work?

• A competitive compensation package (base + equity) with bi‑annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest‑growing tech startups, backed by top VC firms, Balderton & EQT Ventures.
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work.
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.

Other Benefits

• Company‑wide performance reviews every 6 months.
• Generous pay increases for high‑performing team members.
• Equity top‑ups for team members getting promoted.
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days).
• 6% employer‑matched pension in the UK.
• Private Medical Insurance via Vitality, dental cover, and life assurance.
• Enhanced parental leave.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in‑person.
• We’ll pay for your OpenAI subscription.
• Online mental health support via Spill.
• Workplace Nursery Scheme.
• And many more!

Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio‑economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.