Senior Growth Manager - Diversification

Cleo; Greater London; Hybrid; GBP 73,000 - 95,000; Full time

Benefits offered by this job

Competitive compensation package

Bi-annual performance reviews

Flexible working arrangements

25 days annual leave

Private medical insurance

Enhanced parental leave

Job summary

A leading fintech company is hiring a Senior Growth Marketing Manager to shape and execute user acquisition strategies for new products. The role requires a mix of analytical and creative skills, working cross-functionally with various teams. Candidates should have experience in go-to-market strategies and data analysis. A competitive compensation package is offered including equity, flexible working arrangements, and numerous benefits to support employee well-being.

Qualifications

• Experience in implementing successful go-to-market strategies.
• Strong understanding of user acquisition strategies across multiple platforms.
• Ability to analyze data for user performance and growth opportunities.

Responsibilities

• Build and own acquisition strategy for new product concepts.
• Combine internal data with external signals to inform strategy.
• Define and report on key performance metrics to optimize campaigns.

Skills

Growth marketing strategy

SQL proficiency

Stakeholder management

Data analysis

Creativity

Job description

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

About The Company

Cleo is a rare success story: a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About The Role

As a Senior Growth Marketing Manager, you’ll take Cleo’s growth marketing efforts for new products & concepts from 0 to 1. You’ll sit within the Growth Marketing team, and be responsible for developing and executing our growth strategy for our different products and concepts, driving efficient user acquisition and helping build the playbook for how we grow new products.

This is a high-impact, high-ownership role for someone who’s both analytical and creative, comfortable working in ambiguity, and motivated by building from scratch. You’ll be responsible for shaping go-to-market strategies, testing and optimising our acquisition strategy, and uncovering insights that guide our product development.

You’ll work closely with product, creative, data, and user research teams to craft campaigns and experiments that deliver measurable growth, while deepening our understanding of users.

Key Responsibilities

• Build and own the acquisition strategy for new product concepts (new bets).
• Combine internal data with external signals, from competitor intelligence to market trends to inform decisions and prioritisation.
• Partner with channel managers to test and scale acquisition campaigns across Meta, TikTok, Google, Affiliates, Partnerships and emerging platforms.
• Use SQL and data analysis to identify growth opportunities, measure acquisition performance, and uncover insights that shape strategy.
• Collaborate with creative teams to develop high-performing ads and content tailored to new audiences.
• Define, track, and report on key performance metrics (CPA, conversion, retention, and LTV) translating them into clear actionable recommendations.
• Develop structured test-and-learn frameworks that accelerate learning velocity while improving ROI.
• Partner cross-functionally with product, user research, channel managers and analytics to ensure insights are translated into action.
• Help shape and document Cleo’s growth marketing playbook for new markets and products.

What We’re Looking For

• Someone who has implemented successful GTM & testing strategies from the ground up for new products or in new markets
• Deep understanding of acquisition & growth strategies (Meta, TikTok, Google etc), able to design, interpret & optimise tests, but not necessarily hands on running campaigns.
• Strong SQL and data skills, you’ll regularly dive into data to analyse acquisition and user performance to identify growth opportunities
• Proven ability to blend data and creativity, you understand what makes good creative perform and can work effectively with channel managers and creative teams.
• Excellent stakeholder management and communication skills, able to collaborate and influence across product, research, marketing, and creative

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.

Other Benefits

• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We\'ll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme
• And many more!

Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. If there’s anything we can do to accommodate your specific situation, please let us know.

Compensation Range

• United Kingdom: £73k- £95k gross annually
• Final compensation will be determined based on experience

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice