VP of Demand Generation

-; London; On-site; GBP 80,000 - 130,000; Full time

Job summary

Payhawk is seeking a VP of Demand Generation to build and execute demand strategies globally. This leadership role focuses on pipeline development and marketing effectiveness, collaborating across teams, while ensuring alignment with sales and product marketing. The role requires extensive experience in the B2B SaaS space, with a strong emphasis on leadership and collaboration.

Benefits

30 days holiday paid leave

Competitive compensation package + pension scheme

Two weeks exchange policy to another Payhawk office

Flexible working hours

Opportunity to work from home

Company office massages

Regular team-wide events

Opportunity to use the Payhawk product

Qualifications

• 8+ years of professional experience in marketing.
• Proven experience in global demand generation strategies.
• Fluent in English.

Responsibilities

• Define and operate demand-generation strategy.
• Collaborate with revenue teams for strategy alignment.
• Coach and mentor regional marketing leaders.

Skills

Leadership

Communication

Collaboration

Marketing Effectiveness

Growth Mindset

Job description

Company Mission

Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.

The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir, Quantive, and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.

Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don't all come from the same place, so we encourage diversity and inclusion in all areas of our work.

The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We're also on a journey to measure and improve our environmental and social impact From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.

We're changing the world of payments, and we're looking for an exceptional team to help us.

About the Role

As our VP of Demand Generation, you will be responsible for building and executing the demand generation engine on a Global scale. You will work closely with the Chief Marketing Officer and and drive programmes and initiatives to ensure that we are cost-efficiently generating pipeline and revenue from our marketing efforts across all our markets. The success of your team will be measured by pipeline development, lead generation, and sales success.

Key Responsibilities

• Global targets: pipeline, revenue and cost efficiency
• Define and operate our demand-generation strategy
• Global budgeting, planning and target setting
• Collaborate with leaders of other revenue teams (Sales, Business Development, Partnerships) to ensure strategy alignment
• Coach, mentor, and challenge regional marketing leaders
• Build, iterate and enforce global playbooks that capture best practices
• Use a growth mindset to constantly experiment with new demand-generation tactics
• Hiring, organisation structure, and performance management within your division
• Collaborate with Product Marketing to improve the impact of our product releases
• Work with central marketing teams to prioritise requirements from different regions to achieve our global goals
• Hands-on support "incubating" new market launches - helping us to establish product-market-fit before scaling market investment
• Improve forecasting and reporting

Requirements:

• 8+ years of professional experience in marketing
• Proven experience leading and scaling successful global demand generation strategies at B2B SaaS businesses
• Experience creating global "one-to-many" Account-Based Marketing campaigns
• Experience in building programmatic marketing campaigns
• Experience working within a "growth" mindset, i.e. running high volumes of structured experiments to improve marketing effectiveness
• Exceptional leadership, communication, and collaboration skills
• Experience leading an internationally distributed organisation within a high-growth SaaS environment
• Demonstrable success operating globally or across multiple countries
• Fluent in English is a mandatory requirement for the role

Company Benefits

• 30 days holiday paid leave
• Competitive compensation package + pension scheme
• Two weeks exchange policy to another Payhawk office (Paris, Barcelona, Sofia, Berlin , Amsterdam )
• Flexible working hours and opportunity to work from home
• Regular team-wide events
• Company office massages
• Opportunity to use the Payhawk product

Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in the UK.

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.