Vice President (VP) of Marketing - UK

HICX; London; On-site; GBP 80,000 - 130,000; Full time

Job summary

HICX is searching for a Vice President of Marketing to drive global marketing efforts. This strategic role involves building the brand, generating leads, and collaborating across teams to fuel growth. Ideal candidates will have extensive experience in B2B marketing, particularly in enterprise SaaS, and possess strong leadership skills.

Benefits

Work from anywhere within UK

Private health insurance

Flexible PTO

Competitive Pay

Company socials and off-site events

Additional PTO for birthdays

Qualifications

• 10+ years of progressive experience in B2B marketing.
• At least 5 years in a leadership role in enterprise SaaS.
• Strong understanding of digital marketing channels.

Responsibilities

• Define and execute global marketing strategy for enterprise SaaS.
• Develop integrated marketing campaigns for lead generation.
• Lead a high-performing global marketing team.

Skills

Strategic marketing

Demand generation

Brand management

Content strategy

Market intelligence

Team leadership

Digital marketing

Education

Bachelor's degree in marketing or business

MBA preferred

Tools

HubSpot

Salesforce

Google Analytics

Job description

HICX is a leading worldwide provider of enterprise SaaS solutions for digital supplier management. Learn more about HICX. HICX helps Global 5000 companies to organize and manage their supplier data.

The HICX Supplier Management platform enables businesses with thousands of suppliers to efficiently onboard and manage the end-to-end lifecycle of all suppliers, and to find, re-use, and maintain supplier data and information across any spreadsheet, app, or system. High-quality supplier data is essential to digital transformation and the key to becoming a customer of choice for all suppliers. Some of the world's largest companies, in a wide range of industries, trust HICX for the management of their supplier data; these include BAE Systems, Mondelez, Baker Hughes, and EDF Energy.

Position Overview

HICX is seeking an experienced and results-oriented Vice President of Marketing to lead our marketing efforts globally. Reporting to the Chief Executive Officer and working closely with global counterparts, you will be responsible for driving brand awareness, lead generation, and market positioning in the enterprise SaaS space. This is a strategic role focused on building scalable programs that fuel revenue growth and support HICX's expansion plans.

Requirements

Key Responsibilities:

• Go-to-Market Strategy: Define and execute the global marketing strategy in alignment with global objectives, focusing on enterprise SaaS and supplier management segments.
• Demand Generation & Pipeline Growth: Develop and manage integrated marketing campaigns to drive qualified leads and accelerate the sales pipeline, including digital, email, SEO/SEM, ABM, events, and content marketing.
• Brand & Positioning: Build and refine HICX's brand presence, ensuring consistency across channels while tailoring messaging to regional audiences and industry verticals.
• Team Leadership: Lead and grow a high-performing global marketing team, collaborating closely with the marketing, sales, and product teams.
• Content Strategy & Thought Leadership: Create compelling content that communicates our value proposition and drives engagement across buyer personas—from procurement to IT to finance executives.
• Market Intelligence: Monitor competitive landscape, industry trends, and customer insights to inform positioning and marketing decisions.
• Event & Partner Marketing: Manage participation in key industry events, conferences, and strategic partnerships to enhance market visibility.
• Metrics & Optimization: Set KPIs, measure campaign effectiveness, and continuously refine marketing efforts based on data and ROI.

Qualifications:

• 10+ years of progressive experience in B2B marketing, with at least 5 years in a leadership role within enterprise SaaS or procurement-related industries.
• Successful track record in building and executing global go-to-market strategies that drive substantial growth.
• Deep understanding of the enterprise buying cycle and marketing to large, complex organizations (Global 5000).
• Strong knowledge of digital marketing channels, analytics, CRM, and marketing automation tools (e.g., HubSpot, Salesforce, Google Analytics).
• Proven ability to manage and develop high-performing teams.
• Exceptional communication, presentation, and storytelling skills.
• Experience in supplier management, procurement, or ERP ecosystems is a plus.
• Bachelor's degree in marketing, business, or related field; MBA preferred.

Benefits:

• Work from anywhere within the UK, with travel as needed to our London office.
• Private health insurance.
• Flexible PTO — 25 days of paid holiday plus UK bank holidays.
• Company socials and off-site events, birthday celebrations, and additional PTO on birthdays.
• Highly competitive pay based on skills and location.
• Work with a diverse, international team in a rapidly growing industry.

HICX collects and processes personal data in accordance with applicable data protection laws. For European applicants, see the privacy notice for further details. HICX does not discriminate on any prohibited grounds in employment opportunities and benefits.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing

Industries

• Technology, Information and Internet