VP Marketing - B2B Saas (London) London

Cherry Ventures; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading venture capital firm seeks a Marketing Leader to drive brand strategy and demand generation for its portfolio company, Aries. This strategic role demands a robust track record in B2B SaaS, offering a competitive compensation package and the opportunity to shape the growth trajectory of innovative software companies.

Benefits

Competitive Compensation

Global Exposure

Opportunity to Build a SaaS federation

Work in a fast-paced entrepreneurial environment

Qualifications

• 5-12 years of experience in B2B SaaS or technology marketing.
• Deep expertise in lead generation and conversion optimization.
• Strong experience in PR and corporate communications.

Responsibilities

• Define and execute brand narrative for Aries.
• Develop and execute integrated marketing campaigns for lead generation.
• Build and mentor a world-class marketing team.

Skills

Demand Generation

Digital Marketing

Brand Strategy

Performance Optimization

Cross-Functional Collaboration

Job description

Cherry Ventures is supporting our portfolio with this hire.

About Aries

Aries is a new federation of founder-led software companies in cloud marketplaces capitalising on the new AI paradigm. Founded in 2024 by former L Catterton technology investment partner Michael Mitterlehner and Snowflake EMEA founder Thibaut Ceyrolle, Aries is unifying niche SaaS applications through a shared growth and AI infrastructure. Investing $100m+ each year into inorganic growth, the company is focused on modern work, vertical business applications, and data & AI.

Key Responsibilities

• Group-Level Brand & PR Strategy: Define and execute a compelling brand narrative for Aries, positioning it as a federation for scaling SaaS businesses. Manage PR, media relations, and thought leadership initiatives to create brand visibility.
• Portfolio Company Growth Enablement: Partner with portfolio company leadership teams to develop tailored go-to-market strategies, covering brand positioning, demand generation, and sales enablement.
• Multi-Channel Demand Generation: Develop and execute integrated marketing campaigns across digital, content, paid media, and event marketing to drive lead generation and customer acquisition.
• Content & Social Media Strategy: Oversee content development across all Aries-owned channels.
• Marketing Analytics & Performance Optimization: Track campaign performance, optimize ROI, and refine marketing strategies across the group and portfolio companies.
• Team Leadership & Mentorship: Build and mentor a world-class marketing team, fostering a culture of innovation, collaboration, and results-driven execution.

Qualifications & Experience

• Marketing Leadership: 5-12 years of experience in B2B SaaS or technology marketing, with a proven track record of scaling businesses in high-growth environments.
• Demand Generation & Digital Marketing: Deep expertise in digital marketing, lead generation, paid media, and conversion optimization.
• Brand & PR Strategy: Strong experience in corporate communications, PR, and media relations, with an ability to shape industry narratives.
• Data-Driven Approach: Proficiency in marketing analytics, KPIs, and performance tracking to optimize marketing efforts.
• Entrepreneurial & Hands-On Mentality: Ability to execute while thinking strategically, with a hands-on approach to problem-solving.
• Cross-Functional Collaboration: Strong communication skills, capable of working across multiple teams, including sales, product, and investment teams.

What We Offer

• Strategic Leadership Role: Play a critical role in shaping the growth of Aries and its portfolio companies.
• High-Growth Environment: Work in a fast-paced, entrepreneurial setting where innovation and execution drive success.
• Competitive Compensation: Strong salary package with performance-based incentives.
• Global Exposure: Engage with founders, investors, and SaaS operators across multiple markets and geographies.
• Opportunity to Build: Be at the forefront of building a category-defining SaaS federation, driving growth across multiple businesses.

Join us and help drive Aries’ growth across the cloud marketplace. Apply now to be part of a company shaping the future of software acquisitions and scaling.

Cherry Ventures is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

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