VP Marketing

Multiverse; London; Hybrid; GBP 130,000; Full time

Job summary

A leading upskilling platform for AI and Tech is looking for a VP Marketing to define and execute a global marketing strategy. This pivotal leadership role involves leading a team and driving brand evolution and demand generation across various markets, ensuring alignment with ambitious growth objectives.

Benefits

27 days holiday plus additional leave

Private medical insurance

Gym membership

Remote work flexibility

Qualifications

• 15+ years of progressive marketing leadership experience in B2B.
• Proven track record of B2B lead generation success.
• Experience operating within high-growth environments.

Responsibilities

• Oversee the overarching marketing strategy for Multiverse.
• Lead B2B marketing initiatives and demand generation.
• Manage and develop a team of about 20 marketing professionals.

Skills

Leadership

Demand Generation

Brand Building

Content Marketing

Data-Driven Decision Making

Education

Master's Degree in Marketing or Business

Job description

Join to apply for the VP Marketing role at Multiverse

Join to apply for the VP Marketing role at Multiverse

Multiverse is the upskilling platform for AI and Tech adoption.

We have partnered with 1,500+ companies in the US & UK to deliver a new kind of learning that's transforming today’s workforce.

Multiverse apprenticeships are designed for people of any age and career stage and focus on building critical AI, data, and tech skills. Multiverse learners have driven $2bn+ ROI for their employers, using the skills they’ve learned to improve productivity and measurable performance.

In June 2022, Multiverse announced a $220 million Series D funding round co-led by StepStone Group, Lightspeed Venture Partners and General Catalyst. With a post-money valuation of $1.7bn, the round makes the company the UK’s first EdTech unicorn.

But we aren’t stopping there. With a strong operational footprint and 800+ employees globally, we have ambitious plans to continue scaling. We’re building a world where tech skills unlock people’s potential and output. Join Multiverse and power our mission to provide equitable access to economic opportunity, for everyone.

Reporting to: Chief Operating Officer (COO)

The Opportunity: We are seeking an exceptional and highly experienced Vice President of Marketing to be the most senior marketing leader within Multiverse. This is a pivotal leadership role, reporting directly to the COO, and will be instrumental in defining and executing our global marketing strategy. You will lead and inspire a high-performing team of around 20 marketing professionals across various disciplines, driving brand evolution, robust demand generation, and impactful learner engagement.

Key Responsibilities:

• Marketing Strategy & Leadership:
• Develop and own the overarching marketing strategy for Multiverse, aligning it with the company's ambitious growth objectives, particularly across B2B Enterprise and mid-market segments in the UK and new international markets.
• Translate business goals into actionable marketing plans, establishing clear KPIs and driving accountability across the marketing function.
• Act as a key strategic partner to the CEO in encapsulating and articulating the Multiverse brand vision and narrative, solidifying our position as the definitive leader in data and AI upskilling.
• Collaborate closely with the executive leadership team to ensure marketing efforts are deeply integrated with product, sales, and overall go-to-market strategies.
• Drive the reimagination of Marketing at Multiverse in the era of AI
• B2B Marketing & Demand Generation:
• Lead and optimize all B2B marketing initiatives, including:
• Lead Generation: Develop and implement high-impact strategies to generate qualified leads for sales, leveraging diverse channels and innovative approaches.
• Field Marketing & Events: Drive effective field marketing and events programs to build relationships, generate pipeline, and accelerate sales cycles.
• Account-Based Marketing (ABM): Champion and scale ABM strategies to target key enterprise accounts with personalized and impactful campaigns.
• Content Marketing: Oversee the creation of compelling and valuable content that resonates with target audiences across the customer journey.
• CRM & Marketing Operations: Ensure robust CRM utilization and marketing operations to track, analyze, and optimize campaign performance and lead conversion.
• Delivering measurable ROI: Driving efficient lead conversion and repeat customer acquisition from all marketing activities.
• Brand Marketing & Learner Communications:
• Architect and drive the strategic evolution of the Multiverse brand, ensuring it powerfully communicates our leadership in data and AI upskilling and resonates deeply with enterprise clients and diverse learners.
• Develop and execute high-impact brand campaigns that not only elevate Multiverse's reputation but also clearly articulate our unique value proposition and thought leadership in the Edtech space.
• Lead learner communications, ensuring clear, engaging, and impactful messaging throughout the apprentice journey, from acquisition to alumni engagement, reinforcing the brand promise.
• Team Leadership & Development:
• Lead, mentor, and grow a diverse team of approximately 20 marketing professionals, fostering a culture of high performance, collaboration, and continuous learning.
• Attract, retain, and develop top marketing talent, ensuring the team has the skills and resources to achieve its goals.
• Establish clear team structures, roles, and responsibilities, promoting cross-functional collaboration within the marketing department and across the wider business.
• New Market Entry:
• Develop and execute sophisticated marketing strategies to successfully launch and establish Multiverse's brand and generate initial momentum and leads in new international markets.
• Conduct comprehensive market research and analysis to inform localized marketing approaches and refine go-to-market strategies for international expansion.
  

Required Experience & Skills:

• 15+ years of progressive marketing leadership experience, with at least 5 years in a senior leadership role (e.g., VP or equivalent) within a B2B software or services company.
• Proven track record of success in developing and executing comprehensive marketing strategies that drive significant B2B lead generation, pipeline growth, and revenue.
• Extensive experience across the full marketing mix, including demand generation, field marketing, events, ABM, content marketing, brand building, and communications.
• High degree of comfort with AI and how it can be used to augment a marketing function
• Demonstrable experience in evolving and scaling a brand, with a strong understanding of brand narrative and articulation.
• Prior experience leading and managing a sizable marketing team (ideally 15+ individuals) with a focus on talent development and team empowerment.
• Experience operating within a fast-paced, high-growth environment, ideally a Series D/E stage company or unicorn.
• Strong analytical skills with a data-driven approach to decision-making and campaign optimisation.
• Excellent communication, interpersonal, and presentation skills, with the ability to effectively engage and influence stakeholders at all levels, including the CEO and Board.
• Familiarity with the UK market landscape is essential, with a demonstrable understanding of entering and establishing presence in new international markets.
• Passion for education, talent development, and Multiverse's mission to create equitable access to economic opportunity.
  
  

Why Join Multiverse?

• Be part of a truly impactful company that is revolutionizing education and creating life-changing opportunities.
• Lead the marketing function at a rapidly growing Edtech unicorn with significant global ambitions.
• Work alongside an exceptional leadership team and a passionate, mission-driven workforce.
• Shape the brand and growth trajectory of a company at the forefront of the future of work.
• Opportunity for significant professional growth and impact.
  
  

Benefits

• Time off - 27 days holiday, plus 7 additional days off: 1 life event day, 2 volunteer days and 4 company-wide wellbeing days and 8 bank holidays per year
• Health & Wellness- private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Gympass and access to Spill - all in one mental health support
• Hybrid & remote work offering - with weekly visits to the London office and the opportunity to work abroad 45 days a year
• Team fun - weekly socials, company wide events and office snacks!
  
  

Our commitment to Diversity, Equity and Inclusion

We’re an equal opportunities employer. And proud of it. Every applicant and employee is afforded the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. This will never change. Read our Equality, Diversity & Inclusion policy here.

Right to Work

Do you have the right to work in the UK? Unfortunately, at this time we cannot offer sponsorship for this role and we cannot consider overseas applications.

Safeguarding

All posts in Multiverse involve some degree of responsibility for safeguarding. Successful applicants are required to complete a Disclosure Form from the Disclosure and Barring Service ("DBS") for the position. Failure to declare any convictions (that are not subject to DBS filtering) may disqualify a candidate for appointment or result in summary dismissal if the discrepancy comes to light subsequently.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Higher Education

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