VodafoneThree - SME & Indirect CVM Manager - 12 Months FTC

VodafoneThree; Newbury; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Bonuses

Pension plan

Generous holiday allowance (up to 28 +

Employee discounts

Job summary

VodafoneThree is seeking an SME & Indirect CVM Manager to design and deliver targeted marketing campaigns across email, SMS, MMS, and app push notifications. You will use customer insights to drive engagement and commercial growth within Vodafone Business, collaborating with Commercial, Product and Enablement teams.

The role focuses on owning CVM plans, aligning with brand guidelines and legal requirements, and delivering measurable results across channels.

Qualifications

• Customer marketing experience with demonstrable ROI growth.
• Strong commercial acumen and business sense.
• Knowledge of data management and GDPR governance.
• Experience with marketing technology and CRM implementation.

Responsibilities

• Own and deliver CVM plans to drive engagement and growth.
• Ensure communications are relevant, timely and effective.
• Identify performance gaps and take corrective actions to hit targets.
• Collaborate with Commercial, Product and Enablement teams on campaign briefs and delivery.

Skills

CRM marketing

Campaign management

Data governance

GDPR knowledge

Marketing technology

ROI analysis

Cross-channel marketing

Tools

CRM platforms

Job description

Location: Newbury/Stoke/London + Hybrid

Salary: Excellent basic salary plus bonus and Vodafone benefits

Working hours: Full time 37.5 hours per week – Monday to Friday

Duration: 12 Months Fixed Term Contract

Hybrid

We believe that through collaboration and connection with our colleagues we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. We don't require you to be in on specific days; instead, we ask people to come into the office 2-3 days each week, for at least 8 days per month. You should work with your line manager to understand what their expectations are for you, your specific role and your team.

Who We Are

We’re here to build a network the UK can count on – one that connects people, places and potential. Because no matter where you live, what your background is, or how you get online – we think everyone deserves the same chance to stay connected, and with VodafoneThree, that future’s being built – today.

We’re creating more than the UK’s best network. We’re helping close the digital divide, empower communities and drive meaningful progress.

We believe that everyone should feel they belong. Whoever you are and whatever your story, there’s space for you here. We’re building a workplace where different perspectives are welcomed, voices are heard, and everyone feels safe to show up as themselves.

You’ll join a team that genuinely cares – about each other, about our customers, and about the future we’re building. From day one, you’ll be welcomed, valued and encouraged to bring your whole self to work.

Why VodafoneThree

Join us and you’ll be at the heart of change. That means building responsibly, investing sustainably and creating opportunities that last.

We’re not just expanding connectivity; we’re reimagining what a connected nation looks like. With £11bn invested in 5G and digital infrastructure, your work will directly power businesses, services, and communities across the country.

You’ll work on real challenges, with real impact, across every corner of the country. Wherever you join us, whatever your role, you’ll be helping to build a future that works better for everyone.

We move at pace, because what we’re building matters – and we’re learning as we go. We’re proud of the progress we’ve made, but we’re just getting started.

Be part of our Business UK function, a team that are revolutionising how customers use technology and connectivity. With our extensive range of products and services, we help all kinds of organisations – from small, local businesses to multi-national corporations – unlocking the potential of new technologies, including 5G, AI and the Internet of Things (IoT).

What You’ll Do

As an SME & Indirect CVM Manager you will be responsible for creating and delivering targeted marketing campaigns that drive customer engagement, satisfaction and commercial growth across Vodafone Business. Working across channels including email, SMS, MMS and app push notifications, you’ll use customer insight to develop effective communications and manage a key stage of the customer lifecycle.

Working closely with Commercial, Product and Business Enablement teams, you’ll help shape campaign strategy, influence business decisions and deliver measurable results against key KPIs.

• You will own and deliver customer value management (CVM) plans that drive engagement and commercial performance.
• You will ensure all customer communications and activities are relevant, timely and effective, continuously identifying and improving anything that falls short of delivering a best-in-class customer experience
• You will deliver against agreed business and growth targets, taking proactive action to identify and close any performance or demand gaps to keep plans on track
• You will work with internal teams and agencies to develop campaign briefs, manage delivery, provide clear feedback on creative content, and identify new opportunities to improve customer engagement and campaign performance
• You will ensure all customer communications align with our brand, tone of voice and legal requirements
• You will track and measure the performance of marketing campaigns, using insights and results to improve customer engagement, brand performance and commercial outcomes
  
  
  

Who You Are

• You will have customer marketing experience, with demonstratable ROI growth
• You will have strong commercial acumen
• You will have good knowledge of data management, GDPR etc to enable appropriate governance
• You will have good experience with marketing technology and implementation of CRM capability
  
  
  

Worried that you don’t meet all the desired criteria exactly?

We know that everyone is unique, with multiple aspects to their identity and different experiences behind them. We are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

What We Offer

We care about our people’s success by offering great pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work. You can personalise our benefits for you and your family, like discounts, vouchers, a pension plan and loads more. We help with your career through our amazing learning tools and top-notch parental leave policies.

Need to Know

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website (https://careers.vodafone.com/uk/reasonable-adjustments/) for guidance.

We use AI in different parts of our business to boost innovation, improve efficiency, and create new opportunities. We know many candidates use AI to fine-tune their CVs or prepare for interviews, but what we really care about is your unique experiences and achievements.

During the interview, we want you to rely on your own knowledge and skills to show us who you really are—your personality, creativity, and abilities. Above all, we’re looking for authenticity and can’t wait to get to know the real you.

#VodafoneThree