VodafoneThree - SMARTY Senior Manager

Vodafone Group Plc; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Bonuses

Charity time off

Pension plan

Discounts & vouchers

Job summary

Vodafone Group Plc is seeking an experienced leader to shape the strategic direction and commercial success of SMARTY. You will drive a challenger brand with the vision to evolve propositions and deliver sustainable growth, leveraging product and pricing strategies to meet evolving customer needs.

You will combine strategic thinking with execution, directing teams across Brand, Digital, Technology, and Commercial to deliver market-leading propositions and exceptional customer experiences.

Qualifications

• Proven track record in proposition strategy, product innovation and commercial growth.
• Experience in telecoms or customer-focused consumer business.
• Strong collaboration and stakeholder management across functions.
• Data-driven decision making using customer insight and performance data.

Responsibilities

• Define and lead SMARTY's proposition strategy and roadmap, identifying market opportunities and developing innovative products and services that drive customer growth and differentiation.
• Build compelling business cases for new propositions, leading their development and delivery from concept through to launch.
• Continuously optimise proposition performance using customer insight, market trends, and commercial data.
• Partner with Digital, Technology, Brand, and Commercial teams to bring market-leading propositions to life and deliver exceptional customer experiences.
• Own SMARTY's commercial strategy and P&L, driving sustainable growth, profitability, and long-term business performance.
• Deliver commercial outcomes across customer acquisition, retention, pricing, customer value management, and campaign performance.
• Leverage analytics and customer insight to optimise campaigns and maximise ROI.
• Shape SMARTY's end-to-end customer experience strategy to increase loyalty and lifetime value.
• Lead customer operations and strategic partner relationships to support both customer satisfaction and commercial objectives.
• Drive continuous improvement across key metrics and create experiences that strengthen the brand.

Skills

Proposition strategy

Product innovation

Commercial growth

Telecoms experience

Cross-functional leadership

Data-driven decisions

Job description

Location: Newbury or London (Hybrid - if London based, role would require regular travel to Newbury)

Salary: Excellent basic salary plus bonus and Vodafone benefits

Working hours: Full time 37.5 hours per week – Monday to Friday

Hybrid

We believe that through collaboration and connection with our colleagues we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. We don't require you to be in on specific days; instead, we ask people to come into the office 2-3 days each week, for at least 8 days per month. You should work with your line manager to understand what their expectations are for you, your specific role and your team.

Who We Are

We’re here to build a network the UK can count on – one that connects people, places and potential. Because no matter where you live, what your background is, or how you get online – we think everyone deserves the same chance to stay connected, and with VodafoneThree, that future’s being built – today.

We’re creating more than the UK’s best network. We’re helping close the digital divide, empower communities and drive meaningful progress.

We believe that everyone should feel they belong. Whoever you are and whatever your story, there’s space for you here. We’re building a workplace where different perspectives are welcomed, voices are heard, and everyone feels safe to show up as themselves.

You’ll join a team that genuinely cares – about each other, about our customers, and about the future we’re building. From day one, you’ll be welcomed, valued and encouraged to bring your whole self to work.

Why VodafoneThree

Join us and you’ll be at the heart of change. That means building responsibly, investing sustainably and creating opportunities that last.

We’re not just expanding connectivity; we’re reimagining what a connected nation looks like. With £11bn invested in 5G and digital infrastructure, your work will directly power businesses, services, and communities across the country.

You’ll work on real challenges, with real impact, across every corner of the country. Wherever you join us, whatever your role, you’ll be helping to build a future that works better for everyone.

We move at pace, because what we’re building matters – and we’re learning as we go. We’re proud of the progress we’ve made, but we’re just getting started.

Be a part of Vodafone UK Consumer team where creating and developing products, services and propositions is at the forefront. From the way we interact with our customers, to how we communicate in our campaigns and create data-driven propositions, this is where some of our best ideas are brought to life.

What you’ll do

This is an exciting opportunity for an experienced and inspiring leader to shape the strategic direction and commercial success of SMARTY. We're looking for someone with the vision to evolve a challenger brand, the commercial expertise to deliver sustainable growth, and the proposition experience to develop innovative products and services that meet evolving customer needs.

You’ll combine strategic thinking with strong execution, driving brand growth, customer loyalty, and commercial performance while leading high-performing teams and influencing senior stakeholders across the business. Passionate about customer experience and innovation, you'll play a pivotal role in defining SMARTY's future and delivering exceptional outcomes for both customers and the business.

• Define and lead SMARTY's proposition strategy and roadmap, identifying market opportunities and developing innovative products and services that drive customer growth and differentiation.
• Build compelling business cases for new propositions, leading their development and delivery from concept through to launch.
• Continuously optimise proposition performance, using customer insight, market trends, and commercial data to ensure SMARTY remains competitive and relevant.
• Partner with Digital, Technology, Brand, and Commercial teams to bring market-leading propositions to life and deliver exceptional customer experiences.
• Own SMARTY's commercial strategy and P&L, driving sustainable growth, profitability, and long-term business performance.
• Deliver commercial outcomes across customer acquisition, retention, pricing, customer value management, and campaign performance.
• Leverage analytics and customer insight to optimise commercial campaigns, improve customer outcomes, and maximise return on investment.
• Shape SMARTY's end-to-end customer experience strategy, ensuring propositions and customer journeys work together to increase loyalty, advocacy, and lifetime value.
• Lead customer operations and strategic partner relationships, ensuring service excellence supports both customer satisfaction and commercial objectives.
• Drive continuous improvement across key customer and operational metrics, creating experiences that strengthen the brand and support growth.

Who you are

• An experienced and inspiring leader with a proven track record in proposition strategy, product innovation, and commercial growth within telecoms or a customer-focused consumer business.
• Commercially astute, with experience delivering business performance across P&L, pricing, customer value management, acquisition, and retention.
• A strategic thinker who can identify market opportunities, develop compelling business cases, and translate customer insight into market-leading propositions.
• A collaborative influencer with the ability to build strong relationships and lead cross-functional teams across Brand, Digital, Technology, and Commercial functions.
• A data-driven decision maker who combines customer insight, market trends, and performance metrics to optimise propositions, enhance customer experience, and drive sustainable growth.

Worried that you don’t meet all the desired criteria exactly?

We know that everyone is unique, with multiple aspects to their identity and different experiences behind them. We are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

We believe that everyone has valuable contributions to make. As a Disability Confident Employer, we actively encourage individuals with disabilities to apply for positions within our team. Through the ‘Offer an Interview’ scheme, we aim to offer interviews to a fair and proportionate number of applicants with disabilities who best meet the essential criteria for our vacancies. If you would like to participate in the scheme, you will have the opportunity to indicate this on your application.

What we offer

We care about our people’s success by offering great pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work. You can personalise our benefits for you and your family, like discounts, vouchers, a pension plan and loads more. We help with your career through our amazing learning tools and top-notch parental leave policies.

Need to Know

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website (https://careers.vodafone.com/uk/reasonable-adjustments/) for guidance.

We use AI in different parts of our business to boost innovation, improve efficiency, and create new opportunities. We know many candidates use AI to fine-tune their CVs or prepare for interviews, but what we really care about is your unique experiences and achievements.

During the interview, we want you to rely on your own knowledge and skills to show us who you really are—your personality, creativity, and abilities. Above all, we’re looking for authenticity and can’t wait to get to know the real you.

#VodafoneThree

#LI-Hybrid