Purpose of the role:
To deliver clear and concise store communications for Visual Merchandising as well as support & guidance for stores and the retail team through effective communication both in-store and remotely.
Accountabilities:
- Write and produce seasonal & weekly VM guidelines for retail. Collaborate with buying and merchandising teams to incorporate product information. Visit stores and take photos for weekly guides.
- Serve as a point of contact and knowledge source for all stores regarding VM. Communicate via email, phone, and store visits to assist with in-store layouts, graphic installations, and provide constructive feedback.
- Research merchandising and POS ideas from competitors, compile ideas into research packs, and utilize them to develop new graphic and product layout concepts.
- Provide comprehensive VM training to stores, covering creating commercial floor layouts and standards for lacing trainers, through in-person visits and shared content in VM manuals.
- Create and manage prop and graphic allocation spreadsheets, understanding store needs, and maintaining up-to-date store audit information to inform allocations.
- Ensure successful launch of brand campaigns in-store, including guidelines for key city stores and flagship window installations, as well as broader rollouts.
- Oversee the launch of in-store and window graphics and displays, ensuring alignment with guidelines.
- Be available to stores for VM queries and support, actively engaging through regular visits.
Minimum Requirements:
- At least 2 years’ experience in a Head Office VM role.
- Commercial understanding of retail and current market trends.
- Excellent written and verbal communication skills.
- Ability to train teams confidently in VM best practices.
- Organized with the ability to develop and adhere to clear critical paths.
- Proficient in Adobe Creative Suite and Microsoft Office programs.