Visual Merchandiser Manager, Regent St

COS; Greater London; On-site; GBP 38,000 - 52,000; Full time

Benefits offered by this job

25% staff discount

HIP incentive program

Job summary

COS Regent Street is seeking a Visual Merchandiser Manager to shape the in-store journey with strong aesthetics and commercial insight. You will lead a team, ensure brand standards and adapt visuals to local market needs while supporting the Area Visual Manager to deliver inspiring presentations that drive sales.

You will oversee window displays, mannequins, and shop floor styling, coach store teams, and collaborate with management to implement updates that elevate the customer experience across

Qualifications

• Customer-centric mindset for elevating in-store experiences.
• Advanced visual merchandising and brand-standards execution.
• Strong sense of fashion trends and regional market influences.
• Using KPIs and sales data to drive visual decisions and results.
• Ability to deliver consistent visuals across multiple locations.
• Quickly identifying and solving visual execution challenges.
• Experience leading, coaching and developing a team.
• Strong communication and collaboration with Area/Store Management.
• Flexible and adaptable to changing business needs.
• Eagerness to learn and grow professionally.

Responsibilities

• Deliver an exceptional customer experience through inspiring visual merchandising, styling expertise, and strong product knowledge.
• Execute Global Visual Brand Guidelines across windows, mannequins, and in-store displays to ensure a consistent and commercial customer experience.
• Interpret sales performance and market trends to drive visual decisions and commercial results.
• Adapt regional visual direction to local market needs while maintaining brand integrity.
• Plan and implement impactful window displays, mannequin styling, and shop floor presentations that support business goals.
• Conduct regular store visits, monitor visual standards, and coach teams to improve execution.
• Lead and develop a team of Visual Merchandisers with high standards of delivery.
• Collaborate with Area Visual Manager and Store Management to implement visuals and share best practices.
• Monitor and report on visual merchandising performance and opportunities for improvement.
• Act as a brand ambassador and visual merchandising expert at every customer touchpoint.

Skills

Customer-centric mindset

Visual presentation

Fashion & trend awareness

Commercial awareness

Visual standards & compliance

Problem-solving

Leadership

Communication & collaboration

Adaptability & flexibility

Eagerness to learn

Experience leading merch team

Job description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

Job Description

As a Visual Merchandiser Manager, you play a pivotal role in shaping an exceptional in-store customer journey. With a keen eye for aesthetics and a strong commercial mindset, you bring the brand's vision to life, elevating the collection in a way that is both inspiring and aligned with business goals. Supporting the Area Visual Manager, you drive consistent and elevated visual merchandising execution across your responsible stores, ensuring brand standards are delivered while adapting to local market needs. Your work enhances the visual appeal of the store, strengthens customer engagement, and contributes to sales performance through commercially impactful visual presentations.

Key Responsibilities

• Deliver an exceptional customer experience through inspiring visual merchandising, styling expertise, and strong product knowledge.
• Execute Global Visual Brand Guidelines across windows, mannequins, and in-store displays to ensure a consistent and commercial customer experience.
• Interpret sales performance, customer insights, and local market trends to drive visual merchandising decisions and commercial results.
• Adapt regional visual direction to local market needs while maintaining brand consistency and integrity.
• Plan and implement impactful window displays, mannequin styling, and shop floor presentations that inspire customers and support business goals.
• Conduct regular store visits, monitor visual standards, and provide coaching and feedback to enhance execution across responsible stores.
• Lead, develop, and inspire a team of Visual Merchandiser(s), ensuring high standards and consistent delivery.
• Collaborate with the Area Visual Manager and Store Management teams to implement visual updates, share best practices, and drive continuous improvement.
• Monitor and report on visual merchandising performance, identifying opportunities to improve standards and results.
• Act as a brand ambassador and visual merchandising expert, ensuring every visual touchpoint enhances the customer journey.

Qualifications

• Customer-Centric Mindset: Understanding of how to elevate in-store experiences through impactful visual storytelling and exceptional customer service.
• Visual Presentation Expertise: Advanced visual merchandising skills with experience executing brand visual standards across windows, mannequins, styling, and in-store displays.
• Fashion & Trend Awareness: Strong understanding of current fashion trends, silhouettes, seasonal styling, and local market influences, with the ability to translate them into inspiring visual presentations.
• Commercial Awareness & Analytical Skills: Experienced in using KPIs, sales data, customer behaviour, and feedback to inform visual merchandising decisions, evaluate performance, and drive commercial results.
• Visual Standards & Compliance: Proven ability to deliver consistent visual execution while maintaining brand integrity across multiple locations or areas of responsibility.
• Problem-Solving: Able to quickly identify and resolve challenges related to product availability, space limitations, visual execution, or changing priorities.
• Leadership: Experience leading, coaching, and developing a team, with the ability to motivate others and drive high standards of execution.
• Communication & Collaboration: Strong communication skills with experience organising teams, providing constructive feedback, and collaborating effectively with Area and Store Management teams.
• Adaptability & Flexibility: Able to respond quickly to changing business needs, customer expectations, and market opportunities.
• Eager to Learn: Open to continuous learning and actively seeks opportunities for personal and professional growth.
• Previous experience in a Visual Merchandiser Manager role
• Comfortable working varied hours, including evenings, weekends, and holidays.
• English language skills.

Additional Information

• This is a full-time position with a contract of 39 hours a week in our Cos, Regent St store.

Benefits

We’re committed to supporting our employees with a range of attractive benefits and valuable development opportunities. As a member of our team, you’ll enjoy a 25% staff discount across all H&M Group brands—available both in-store and online. Additionally, every employee is included in our H&M Incentive Program (HIP), designed to reward your contributions and support your growth within the company. You can read more about our H&M Incentive Program here.

Inclusion & Diversity

At H&M Group, we are committed to fostering inclusive, diverse, and equitable workplaces across our entire organisation. We believe that teams thrive when they bring together a wide range of backgrounds, perspectives, and experiences. This diversity enhances our ability to solve problems creatively, expand our thinking, and build meaningful connections with colleagues and customers around the world. That’s why we consider all dimensions of diversity throughout our recruitment process—ensuring our workforce reflects the richness of the communities we serve.