Visitor Marketing Lead: Grow Audiences & Impact

Wildfowl and Wetlands Trust; Slimbridge; Remote; GBP 26,000 - 34,000; Full time

Benefits offered by this job

33 days annual leave (incl. bank hols)

Free entry to wetland centres

Free car parking

Cycle to work scheme

Contributory pension

Life Assurance

Employee Assistance Programme

Staff discount

38 days annual leave after 5 years

Job summary

Wildfowl and Wetlands Trust (WWT) Slimbridge is seeking a Marketing Officer to design and deliver engaging year-round and event-focused campaigns across digital, print and PR channels, to boost visitation and awareness.

You’ll work with colleagues to tell compelling visitor stories, measure performance, and support commercial and conservation goals while ensuring the visitor experience shines.

Qualifications

• Experience delivering marketing campaigns for a consumer-facing organisation.
• Strong digital marketing and social media management experience, including content creation and performance measurement.
• Excellent copywriting, storytelling and communication skills, with the confidence to act as a spokesperson and undertake media interviews.
• Experience working in a visitor attraction, tourism, leisure, heritage or similar customer-focused environment.

Responsibilities

• Deliver engaging year-round and event-specific marketing campaigns across digital, print, PR and content channels.
• Help drive visitation and increase awareness, aligning with commercial and visitor growth targets.
• Create compelling stories to bring the visitor experience to life and support the organisation's mission.

Skills

Marketing campaigns

Digital marketing

Copywriting

Media interviews

Content creation

Job description

Wildfowl and Wetlands Trust (WWT) Slimbridge is seeking a Marketing Officer to design and deliver engaging year-round and event-focused campaigns across digital, print and PR channels, to boost visitation and awareness.

You’ll work with colleagues to tell compelling visitor stories, measure performance, and support commercial and conservation goals while ensuring the visitor experience shines.