Marketing Officer

Wildfowl and Wetlands Trust; Slimbridge; Remote; GBP 26,000 - 34,000; Full time

Benefits offered by this job

33 days annual leave (incl. bank hols)

Free entry to wetland centres

Free car parking

Cycle to work scheme

Contributory pension

Life Assurance

Employee Assistance Programme

Staff discount

38 days annual leave after 5 years

Job summary

Wildfowl and Wetlands Trust (WWT) Slimbridge is seeking a Marketing Officer to design and deliver engaging year-round and event-focused campaigns across digital, print and PR channels, to boost visitation and awareness.

You’ll work with colleagues to tell compelling visitor stories, measure performance, and support commercial and conservation goals while ensuring the visitor experience shines.

Qualifications

• Experience delivering marketing campaigns for a consumer-facing organisation.
• Strong digital marketing and social media management experience, including content creation and performance measurement.
• Excellent copywriting, storytelling and communication skills, with the confidence to act as a spokesperson and undertake media interviews.
• Experience working in a visitor attraction, tourism, leisure, heritage or similar customer-focused environment.

Responsibilities

• Deliver engaging year-round and event-specific marketing campaigns across digital, print, PR and content channels.
• Help drive visitation and increase awareness, aligning with commercial and visitor growth targets.
• Create compelling stories to bring the visitor experience to life and support the organisation's mission.

Skills

Marketing campaigns

Digital marketing

Copywriting

Media interviews

Content creation

Job description

As Marketing Officer at WWT Slimbridge, you will deliver engaging year-round and event-specific marketing campaigns that drive visitation and increase awareness. Working across digital, print, PR and content channels, you'll create compelling stories and campaigns that bring the visitor experience to life while helping achieve commercial and visitor growth targets.

This is an exciting opportunity to combine creativity, storytelling and data-driven marketing in one of the UK's leading visitor attractions. You'll work closely with colleagues across the centre and the wider organisation, helping to promote everything from seasonal events and family experiences to our vital conservation mission.

Through your work, you'll play a key role in connecting more people with wetlands, inspiring action for nature and helping WWT restore wetlands and unlock their power for people and wildlife.

This role is a full time position working 37.5 hours per week 5 days in 7, based at WWT Slimbridge, requiring a minimum of three days per week onsite.

About You

We're looking for an enthusiastic and results-focused Visitor Marketing Officer who can help drive visitation, grow audiences, raise awareness of WWT Slimbridge and support our mission through engaging marketing and communications activity. To be successful in this role, you'll have:

• Experience delivering marketing and PR campaigns for a consumer-facing (B2C) organisation.
• Strong digital marketing and social media management experience, including creating engaging content and measuring performance.
• Excellent copywriting, storytelling and communication skills, with the confidence to act as a spokesperson and undertake media interviews.
• Experience working in a visitor attraction, tourism, leisure, heritage or similar customer-focused environment.
• Strong organisational skills, with excellent attention to detail and the ability to manage multiple projects and deadlines.

Additional information

• The role includes participation in the centre duty management rota, which involves some weekend and occasional evening working.

Please view the full job description for all the responsibilities and specifications for the role.

About Us

We’re WWT, and we’re on a mission to restore the super-powered ecosystems we call wetlands . There’s never been a more important moment for our work, and we’ve got some phenomenal people on the case.

Whether they’re taking a new visitor under their wing, or conducting ground-breaking research further afield, our team are second to none. And there’s nothing we love more than watching them soar.

Whatever you do here, you’ll be helping to restore wetlands and unlock their power. So, the only question left is, what role will you play?

Why you’ll love working at WWT

• Wake up every day knowing your work is helping to restore wetlands, and our world
• Be surrounded and inspired by our team of passionate, dedicated people
• 33 days annual leave (which goes up to 38 days after 5 years of service) -this includes bank holidays and you have flexibility to take those days whenever you want
• Free entry to all our wetland centres, including your family
• Free car parking and secure bike storage areas
• Colleague discount on shopping and memberships
• Cycle to work scheme
• Contributory pension scheme
• Life Assurance of three times your salary, for peace of mind for your loved ones
• Independent personal, workplace and financial advice from our Employee Assistance Programme

WWT is an equal opportunities employer and all applications will be considered solely on merit.