Video Content Producer - Fan Growth & Engagement

Cricexec; Leeds; Hybrid; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Health cash plan provider

25 days annual leave which increases基于

Pension contributions

Yorkshire County Cricket Club member

Access to employee assistance programs

Enhanced parental leave

Volunteering leave

Wellbeing and cultural leave

Job summary

Yorkshire County Cricket Club is seeking a Content Producer to create engaging, entertainment-led video content for its digital platforms. You will ideate, film, and edit across multiple formats, collaborating with Men's, Women's, and pathway cricket, as well as non-cricket activity.

You will independently manage short-form and long-form content in a fast-paced sporting environment, balancing creative flair with a commercial focus to drive audience growth, ticket sales, memberships, and partner

Qualifications

• Proven experience creating high-performing digital video content with a demonstrable track record of driving audience engagement and platform growth.
• Proven experience independently filming and producing short-form and long-form video content in professional environments.
• Hands-on proficiency in video production, editing, and content tools (e.g., Adobe Premiere, Photoshop, After Effects).
• Excellent storytelling, copywriting, and editorial judgement, creating content that resonates with diverse audiences.
• Ability to work across platforms, adapting content for YouTube, Instagram, TikTok and other social channels.
• Use audience insights and performance data to refine content and ensure high-quality, engaging and brand-aligned output.

Responsibilities

• Lead ideation, creation, and execution of bold, platform-native video content that drives fan engagement and digital growth.
• Develop scalable, entertainment-led formats that captivate existing fans, attract new audiences and sustain year-round interest.
• Film, produce and edit both short-form and long-form video content across multiple formats and platforms including YouTube, Instagram, TikTok, Reels, Shorts, Stories, and emerging channels.
• Create immersive, fan-focused content capturing matchdays, training environments, community initiatives, and non-cricket activity.
• Identify compelling stories, trends and cultural moments that connect cricket with wider fan communities.
• Showcase players through authentic, personality-driven storytelling that strengthens fan connection.
• Assist in writing and scheduling engaging, platform-native copy across digital and social channels, ensuring consistent publishing and alignment with the wider content strategy.
• Identify emerging content formats, platform innovations, and digital product opportunities to enhance fan experience and monetisation.

Skills

Video production

Filming

Editing

Storytelling

Multi-platform

Audience insights

Tools

Adobe Premiere Pro

Photoshop

After Effects

Job description

Yorkshire County Cricket Club is seeking a Content Producer to create engaging, entertainment-led video content for its digital platforms. You will ideate, film, and edit across multiple formats, collaborating with Men's, Women's, and pathway cricket, as well as non-cricket activity.

You will independently manage short-form and long-form content in a fast-paced sporting environment, balancing creative flair with a commercial focus to drive audience growth, ticket sales, memberships, and partner