Vice President, Sales Business Development Specialist - Services

Citi; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Generous holiday allowance starting at

A discretionary annual performance‑rel

Private medical insurance packages

Employee Assistance Program

Pension Plan

Paid Parental Leave

Special discounts for employees,family

Learning and development resources

Job summary

Citi London is seeking a proactive Sales Business Development professional to drive liquidity and payments opportunities with Corporate Banker Led clients.

You will lead end‑to‑end pitches, build a high‑quality pipeline, and collaborate with Banking, Product and Implementation teams to convert opportunities into revenue while upholding Citi's standards and compliance.

Hybrid working model with up to 2 days at home per week and a competitive base salary with comprehensive benefits.

Qualifications

• Proven track record in proactive sales or business development within Transaction Banking, Payments, Liquidity, or a related field.
• Strong working knowledge of Cash Management, Trade, Working Capital, Receivables, Liquidity, and Digital Channels.
• Demonstrated ability to manage pipelines, secure client meetings, and close deals in a matrixed organisation.
• Commercially driven, persuasive communicator with a results-focused outlook.
• Ability to synthesise large data sets to inform outreach.
• Experience in a risk-controlled, regulated environment.
• University degree or equivalent; Cert ICM advantageous.

Responsibilities

• Proactively identify and engage Banker led clients, building a high-quality pipeline across Liquidity and Payments, driving incremental revenue growth for Services business
• Use new tools, data sets, and processes to identify and action high-quality opportunities and leads.
• Execute data-driven outreach, prioritising the highest-value opportunities within the uncovered segment
• Lead sales pitches and proposals end-to-end, converting pipeline to wins through disciplined deal progression and coordination with implementation teams
• Act as a trusted SERVICES advisor on treasury transformation, liquidity optimisation, payment modernisation, and digital enablement
• Develop tailored value propositions aligned to each client's treasury environment and cash management requirements
• Focus on key metrics of calling intensity and origination, client pitching, negotiation and closing.
• Convert Pipeline - driving increased wins, revenue, and market share for Services through the sale of Liquidity and Payments solutions to this population of underpenetrated clients.
• Develop strong and effective working relationships with our country and cluster partners (Corporate Bank, Regional Product and Marketing) to coordinate and drive growth across identified client opportunities.
• Report progress against performance goals, and share feedback on results, best practices and lessons learned.
• Ensure internal systems are kept up to date (e.g. CRM, call report logging etc) in order to provide accurate and timely management information and reporting.
• Work with implementation, the Client Success Organisation and Client Service to ensure deals are implemented seamlessly, clients are satisfied and revenues ramp – and subsequently –clients are open to further discussions on additional services
• Ensure full compliance with Citi policies including Code of Conduct, AML, Information Security, Sales solicitation, and Data Governance

Skills

Proactive sales

Pipeline management

Data interpretation

Negotiation

Sales communications

Regulatory/compliance awareness

University degree

Education

University degree

ICM certification advantageous

Job description

• Paid Parental Leave

Are you looking for a career move that will put you at the heart of a global financial institution? Then bring your skills in analysis, problem solving and communication to Citi’s Sales Business Development team.

By Joining Citi, you will become part of a global organisation whose mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Team/Role Overview

Sales Business Development team is a dedicated origination function focused on identifying and converting business opportunities with high-potential Corporate Banker Led clients without assigned Services coverage. The role is integral to the full sales lifecycle Liquidity and Payments solutions, identifying and converting relationship‑led opportunities in close collaboration with Banking, Product, Pricing, Marketing, and Implementation teams to win cluster, regional, and global mandates. The successful candidate will act as a deal originator, accountable for the end‑to‑end sales lifecycle—from opportunity identification and solution design through commercial negotiation, deal approval, and handover to implementation.

This position is suited to a highly motivated sales professional who combines strong sales origination drive, cash management expertise, disciplined execution, data‑driven decision making, and strong attention to detail in a fast‑paced, matrixed environment.

What you’ll do

• Proactively identify and engage Banker led clients, building a high-quality pipeline across Liquidity and Payments, driving incremental revenue growth for Services business
• Use new tools, data sets, and processes to identify and action high-quality opportunities and leads.
• Execute data-driven outreach, prioritising the highest-value opportunities within the uncovered segment
• Lead sales pitches and proposals end-to‑end, converting pipeline to wins through disciplined deal progression and coordination with implementation teams
• Act as a trusted SERVICES advisor on treasury transformation, liquidity optimisation, payment modernisation, and digital enablement
• Develop tailored value propositions aligned to each client's treasury environment and cash management requirements
• Focus on key metrics of calling intensity and origination, client pitching, negotiation and closing.
• Convert Pipeline - driving increased wins, revenue, and market share for Services through the sale of Liquidity and Payments solutions to this population of underpenetrated clients.
• Develop strong and effective working relationships with our country and cluster partners (Corporate Bank, Regional Product and Marketing) to coordinate and drive growth across identified client opportunities.
• Report progress against performance goals, and share feedback on results, best practices and lessons learned.
• Ensure internal systems are kept up to date (e.g. CRM, call report logging etc) in order to provide accurate and timely management information and reporting.
• Work with implementation, the Client Success Organisation and Client Service to ensure deals are implemented seamlessly, clients are satisfied and revenues ramp – and subsequently –clients are open to further discussions on additional services
• Ensure full compliance with Citi policies including Code of Conduct, AML, Information Security, Sales solicitation, and Data Governance

What we’ll need from you

• Proven track record in proactive sales or business development within Transaction Banking, Payments, Liquidity, or a related field
• Strong working knowledge of Cash Management, Trade, Working Capital, Receivables, Liquidity, and Digital Channels
• Demonstrated ability to manage pipelines, secure client meetings, and close deals in a matrixed organisation
• Commercially driven, persuasive communicator with a results‑focused outlook
• Ability to synthesise large data sets to inform outreach
• Experience in a risk‑controlled, regulated environment
• University degree or equivalent; Cert ICM advantageous

What we can offer you

• Access to learning & development resources
• Opportunity to adopt new Sales tools and processes and lead the way on data driven, proactive client outreach and origination.
• Opportunity to develop yourself as a sales professional within one of the most well‑known global companies
• Exposure to a wide group of stakeholders across the bank – and the ability to develop an extensive professional network

We work hard to have a positive financial and social impact on the communities we serve. In turn, we put our employees first and provide the best‑in‑class benefits they need to be well, live well and save well.

By joining Citi London, you will not only be part of a business casual workplace with a hybrid working model (up to 2 days working at home per week), but also receive a competitive base salary (which is annually reviewed), and enjoy a whole host of additional benefits such as:

• Generous holiday allowance starting at 27 days plus bank holidays; increasing with tenure
• A discretional annual performance related bonus
• Private medical insurance packages to suit your personal circumstances
• Employee Assistance Program
• Pension Plan
• Paid Parental Leave
• Special discounts for employees, family, and friends
• Access to an array of learning and development resources

Alongside these benefits Citi is committed to ensuring our workplace is where everyone feels comfortable coming to work as their whole self every day. We want the best talent around the world to be energized to join us, motivated to stay, and empowered to thrive.

Job Family Group

Institutional Sales

Job Family

Institutional Product Sales

Time Type

Full time

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.