Vice President, Regional Commercialization, Digital Assets

Mastercard Inc.; Greater London; On-site; GBP 135,000 - 180,000; Full time

Job summary

Mastercard Inc. is seeking a highly strategic Vice President, Regional Commercialization, Digital Assets to lead growth and market expansion of BVNK solutions across Europe.

You will own the regional go-to-market, shape partnerships, and drive revenue with financial institutions, fintechs, PSPs, marketplaces, and digital merchants. You will evangelize BVNK and Mastercard’s digital asset offerings, manage executive client engagements, and align with product and Move teams to accelerate strategic

Qualifications

• Significant experience leading commercialization, business development, product, or related functions.

Responsibilities

• Define and execute regional commercialization strategy for BVNK and stablecoin offerings.
• Drive pipeline and revenue growth through regional client engagement and partnerships.
• Build executive relationships with account managers, clients, and ecosystem partners.
• Identify and develop strategic partnerships and ecosystem opportunities to accelerate adoption.
• Collaborate with product teams to inform roadmap and market readiness decisions.

Skills

Commercialization leadership

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Vice President, Regional Commercialization, Digital Assets

Overview

Mastercard is seeking a highly strategic, commercially focused, and externally oriented Vice President, Regional Commercialization, Digital Assets to lead the growth, market expansion, and commercialization of Mastercard's BVNK solution across the European Region. This sales executive will play a critical role in establishing Mastercard's leadership position in next-generation payments by driving adoption of Mastercard's stablecoin capabilities and BVNK-powered solutions. They will define and execute the regional go-to-market strategy, shape ecosystem partnerships, and drive revenue growth across financial institutions, fintechs, payment service providers, marketplaces, digital merchants, and emerging payment innovators. The successful candidate will serve as Mastercard's expert sales leader for accelerating the adoption and usage of MA's BVNK solution opportunities, working closely with BVNK Senior Sales leadership, MA Regional Sales and Product leadership and account management teams, market development and MA Move teams to originate, structure, and accelerate strategic opportunities. The role requires balancing commercialization execution with long-term ecosystem development and strategic market expansion. This is a highly visible expert sales role requiring deep expertise in payments, digital assets, cross-border flows, stablecoins, fintech ecosystems, and platform commercialization.

Role

The Vice President, Regional Commercialization, Digital Assets will be accountable for driving market adoption, revenue growth, and ecosystem expansion for BVNK and MA's digital asset solutions across Europe. The role serves as the BVNK expert sales leader connecting BVNK's solutions, Mastercard's capabilities, and regional customer opportunities.

Key Responsibilities

Strategic Leadership & Commercialization

• Define and execute the regional commercialization strategy for Mastercard's BVNK- powered solutions and stablecoin offerings
• Collaborate with MA account teams to advance pipeline generation, strategic partnerships, client acquisition, and revenue realization.
• Establish regional priorities, target segments, and market expansion strategies

Revenue Growth & Market Expansion

• Lead targeted regional sales efforts focused on MA customer segments including financial institutions, fintechs, PSPs, remittance providers, marketplaces, merchants, and digital economy participants.
• Develop and govern a robust pipeline of high-value opportunities while supporting deal progression from origination through contract execution, retention and growth.
• Sponsor strategic pursuits and executive-level client engagements for priority opportunities.
• Drive achievement of revenue, transaction volume, and market adoption goals across the region.
• Identify new market opportunities, geographic expansion priorities, and emerging use cases that create sustainable growth.

Executive Client Engagement

• Evangelize BVNK and MA's digital assets and stablecoin-based payment solutions.
• Build and maintain executive relationships with key Account Managers, clients, and ecosystem partners.
• Provide stablecoin expert sales for strategic client discussions, executive briefings, workshops, and solution design engagements.
• Support regional sales teams in navigating complex opportunities and executive-level negotiations.

Strategic Partnerships & Ecosystem Development

• Identify emerging partnership opportunities that accelerate adoption of Mastercard and BVNK's digital asset capabilities.
• Monitor competitive, regulatory, and market developments and translate insights into commercialization strategies.

Product & Market Development

• Partner with BVNKs product teams to inform client insights, competitive analysis, product strategy, roadmap prioritization, market readiness decisions, and future product investments.
• Develop regional growth strategies around key digital asset use cases, including:
  • Stablecoin-enabled cross-border payments
  • Remittances
  • Merchant payouts and settlement
  • Treasury and liquidity management
  • B2B payments
  • Disbursements
  • Marketplace payouts
  • Wallet funding and cash-out solutions
• Assess market readiness and prioritize opportunities by country, client segment, use case, and revenue potential.

All About You

Required Qualifications

• Significant experience leading commercialization, business development, product, or g