Vice President, Commercialization and Solution Marketing, Real-Time Payments

MasterCard; London; On-site; GBP 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Vice President to lead commercialization and solution marketing for real-time payments. This pivotal role involves crafting comprehensive strategies that align product offerings with market needs, driving adoption and revenue growth. The ideal candidate will have a strong background in fintech, with a proven track record of launching complex financial products. This role offers the chance to influence market positioning and collaborate with cross-functional teams to ensure success in a rapidly evolving landscape. If you are passionate about driving innovation and customer engagement, this opportunity is perfect for you.

Qualifications

• 10+ years in product commercialization and marketing in fintech.
• Strong understanding of real-time payments and regulatory impacts.

Responsibilities

• Develop and execute commercialization strategies for real-time payment products.
• Drive sales through training and sales collateral development.
• Lead integrated go-to-market campaigns for product awareness.

Skills

Commercialization Strategy

Market Analysis

Customer Engagement

Sales Enablement

Data-Driven Decision Making

Communication Skills

Education

Bachelor’s degree in Business

MBA or relevant advanced degree

Job description

Job Title:

Vice President, Commercialization and Solution Marketing, Real-Time Payments

Overview:

The VP of Commercialization & Solution Marketing is a pivotal leader who bridges the gap between product/solution development and market success. This role ensures that solutions are not only market-ready but also positioned for maximum impact and adoption. Establishing and nurturing relationships with end customers, to understand their needs and preferences.

A great solution alone isn’t enough—it needs the right strategy, messaging, and execution to succeed. The VP of Commercialization & Solution Marketing ensures that innovations are not only built but also embraced by the market, driving revenue, adoption, and brand authority. With a data-driven approach and customer-centric mindset, this role is the catalyst for market success, customer adoption, and sustained business growth.

The VP of Commercialization and Solution Marketing for Real-Time Payments is responsible for driving the successful solution commercialization, go-to-market strategy, and positioning of real-time payments. This senior leadership role involves collaboration across Mastercard with including with product, sales, marketing, and external stakeholders to deliver market-leading payment solutions that meet the needs of businesses, financial institutions, and end customers. The VP will ensure that real-time payment solutions are positioned for optimal market uptake, revenue generation, and competitive differentiation.



Key Responsibilities

1. Commercialization Strategy and Execution

Develop and execute a comprehensive commercialization strategy for real-time payment products and linked services across multiple market segments, ensuring alignment with business goals.

Identify and prioritize market opportunities, including assessing product/service-market fit, revenue potential, competitive landscape, and regulatory considerations.

Partner with product teams and other cross functional areas to ensure solution offering meet customer needs and regulatory requirements, optimizing market fit through feedback and market insights.

Create scalable frameworks for market launch, and customer onboarding processes to accelerate market adoption.



Go-to-Market, Sales Enablement and Adoption

Develop data-driven GTM strategies that define how and where a solution will be introduced, scaled, and monetized.

Align marketing, sales, product, operations and customer success teams to ensure a unified approach to commercialization.

Oversee channel strategy, determining the best mix of direct sales, partnerships, and online platforms.

Monitor competitor movements and market shifts, adjusting strategies to stay ahead.

Establish a feedback loop between sales and product teams to continuously refine the GTM approach.

Drive sales through training, playbooks, and sales collateral.

Develop demo scripts, case studies, and objection-handling guides to support sales conversations.

Foster collaboration between sales and marketing to ensure consistent messaging and customer engagement.

Drive internal education on the value proposition to ensure all teams communicate effectively.



3. Market Positioning & Messaging

Develop compelling pitch narratives that highlight competitive differentiation and value propositions.

Translate technical features into clear, customer-centric messaging that resonates across various industries and buyer personas.

Create and refine solution-based messaging frameworks, ensuring consistency across sales, marketing, and customer support.

Work with PR and brand teams to establish thought leadership in the market.

Define and refine customer personas, ensuring marketing efforts are precisely targeted.





4. Demand Generation & Competitive Differentiation

Lead integrated go to market campaigns that drive product awareness, lead generation, and sales pipeline growth.

Define customer acquisition strategies based on data insights and customer behaviours.

Collaborate with digital marketing teams on content marketing, advertising, and social media strategies.

Conduct market intelligence and competitive analysis to identify opportunities for differentiation.



Qualifications

Education: Bachelor’s degree in Business, Marketing, or a related field; MBA or relevant advanced degree preferred.

Experience: 10+ years of experience in product commercialization, product marketing, sales or GTM strategy within fintech, payments, or financial services, with a focus on real-time payments or transaction processing.

Expertise: Demonstrated success in launching and commercializing complex financial products in highly regulated markets; experience in payments or financial technology is essential.

Market Knowledge: In-depth understanding of the payments industry including real-time payment, trends, regulatory impacts, and competitive dynamics, demonstrate track record in customer engagement and acquisition.

Communication: Excellent written, verbal, and presentation skills, with a strong ability to distil complex concepts into compelling, customer-focused messaging.

Key Competencies

Strategic Vision – Ability to develop and execute long-term commercialization and product marketing strategies for growth and scalability.

Market Insight – Deep understanding of industry dynamics and emerging trends in real-time payments, with the ability to anticipate market needs.

Customer-Centric Approach – Commitment to delivering exceptional customer value, ensuring product and marketing strategies meet client needs.

Adaptability and Innovation – Ability to thrive in a dynamic environment, fostering a culture of innovation and continuous improvement.

Influence and Collaboration – Skilled at building relationships and influencing stakeholders across various levels of the organization and externally.



Success Metrics

Achievement of market penetration and revenue targets for real-time payment products.

Measurable increase in product adoption, customer satisfaction, and brand recognition.

Effectiveness of GTM campaigns and sales enablement resources in driving sales pipeline and conversion.

Positive feedback from clients, sales teams, and other internal stakeholders on product positioning and support.

Strength and growth of a high-performing, collaborative, and customer-focused product marketing team.