Vice President, Commercialization and Solution Marketing, Real-Time Payments-R-246036

MasterCard; London; On-site; GBP 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a Vice President of Commercialization and Solution Marketing for Real-Time Payments. This pivotal role bridges product development and market success, ensuring solutions are market-ready and positioned for maximum impact. The VP will drive revenue and adoption through data-driven strategies and customer engagement. This senior leadership position involves collaboration across various teams to deliver innovative payment solutions that meet the needs of businesses and financial institutions. If you are passionate about fintech and have a proven track record in product commercialization, this opportunity is perfect for you.

Qualifications

• Experience in product commercialization within fintech or payments.
• Strong communication skills to convey complex concepts.

Responsibilities

• Develop and execute commercialization strategies for real-time payments.
• Collaborate with cross-functional teams to optimize market fit.

Skills

Product Commercialization

Market Strategy

Sales Enablement

Customer Engagement

Data Analysis

Communication Skills

Education

Bachelor’s degree in Business

MBA or advanced degree

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible. Our technology, innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Title and Summary

Vice President, Commercialization and Solution Marketing, Real-Time Payments

The VP of Commercialization & Solution Marketing is a pivotal leader who bridges the gap between product/solution development and market success. This role ensures that solutions are not only market-ready but also positioned for maximum impact and adoption. It involves establishing and nurturing relationships with end customers to understand their needs and preferences.

A great solution alone isn’t enough—it needs the right strategy, messaging, and execution to succeed. The VP ensures that innovations are built and embraced by the market, driving revenue, adoption, and brand authority. Using a data-driven and customer-centric approach, this role acts as a catalyst for market success, customer adoption, and sustained business growth.

The VP of Commercialization and Solution Marketing for Real-Time Payments is responsible for driving the successful commercialization, go-to-market strategy, and positioning of real-time payments. This senior leadership role involves collaboration across Mastercard, including with product, sales, marketing, and external stakeholders, to deliver market-leading payment solutions that meet the needs of businesses, financial institutions, and end customers. The VP will ensure that real-time payment solutions are positioned for optimal market uptake, revenue generation, and competitive differentiation.

Key Responsibilities

1. Commercialization Strategy and Execution
2. Develop and execute a comprehensive commercialization strategy for real-time payment products and linked services across multiple market segments, ensuring alignment with business goals.
3. Identify and prioritize market opportunities, including assessing product/service-market fit, revenue potential, competitive landscape, and regulatory considerations.
4. Partner with product teams and other cross-functional areas to ensure solutions meet customer needs and regulatory requirements, optimizing market fit through feedback and market insights.
5. Create scalable frameworks for market launch and customer onboarding processes to accelerate market adoption.
6. Go-to-Market, Sales Enablement, and Adoption
7. Develop data-driven GTM strategies that define how and where a solution will be introduced, scaled, and monetized.
8. Align marketing, sales, product, operations, and customer success teams to ensure a unified approach to commercialization.
9. Oversee channel strategy, determining the best mix of direct sales, partnerships, and online platforms.
10. Monitor competitor movements and market shifts, adjusting strategies to stay ahead.
11. Establish a feedback loop between sales and product teams to refine the GTM approach continuously.
12. Drive sales through training, playbooks, and sales collateral.
13. Develop demo scripts, case studies, and objection-handling guides to support sales conversations.
14. Foster collaboration between sales and marketing to ensure consistent messaging and customer engagement.
15. Drive internal education on the value proposition to ensure effective communication across teams.
16. Market Positioning & Messaging
17. Develop compelling pitch narratives that highlight competitive differentiation and value propositions.
18. Translate technical features into clear, customer-centric messaging that resonates across industries and buyer personas.
19. Create and refine solution-based messaging frameworks, ensuring consistency across sales, marketing, and support.
20. Work with PR and brand teams to establish thought leadership in the market.
21. Define and refine customer personas for targeted marketing efforts.
22. Demand Generation & Competitive Differentiation
23. Lead integrated go-to-market campaigns that drive product awareness, lead generation, and sales pipeline growth.
24. Define customer acquisition strategies based on data insights and customer behaviors.
25. Collaborate with digital marketing teams on content marketing, advertising, and social media strategies.
26. Conduct market intelligence and competitive analysis to identify differentiation opportunities.

Qualifications

• Education: Bachelor’s degree in Business, Marketing, or related field; MBA or advanced degree preferred.
• Experience: In product commercialization, product marketing, sales, or GTM strategy within fintech, payments, or financial services, focusing on real-time payments or transaction processing.
• Expertise: Proven success in launching and commercializing complex financial products in regulated markets; experience in payments or fintech is essential.
• Market Knowledge: Deep understanding of the payments industry, including real-time payments, trends, regulatory impacts, and competitive dynamics; track record in customer engagement and acquisition.
• Communication: Excellent written, verbal, and presentation skills, with the ability to distill complex concepts into compelling, customer-focused messaging.

Key Competencies

• Strategic Vision – Ability to develop and execute long-term commercialization and product marketing strategies for growth and scalability.
• Market Insight – Deep understanding of industry dynamics and emerging trends in real-time payments, with anticipation of market needs.
• Customer-Centric Approach – Commitment to delivering exceptional customer value, ensuring strategies meet client needs.
• Adaptability and Innovation – Ability to thrive in a dynamic environment, fostering innovation and continuous improvement.
• Influence and Collaboration – Skilled at building relationships and influencing stakeholders internally and externally.

Success Metrics

• Achievement of market penetration and revenue targets for real-time payment products.
• Measurable increase in product adoption, customer satisfaction, and brand recognition.
• Effectiveness of GTM campaigns and sales enablement resources in driving sales pipeline and conversions.
• Positive feedback from clients, sales teams, and internal stakeholders on product positioning and support.
• Growth of a high-performing, collaborative, and customer-focused product marketing team.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks come with inherent risks. Every employee or representative must:

• Abide by Mastercard’s security policies and practices;
• Ensure confidentiality and integrity of accessed information;
• Report any suspected security violations or breaches;
• Complete all mandatory security trainings per Mastercard’s guidelines.