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Vertical Marketing Manager - TransPerfect Media

TransPerfect

Greater London

On-site

GBP 60,000 - 80,000

Full time

5 days ago

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Job summary

A leading company in the media and entertainment sector is looking for a Vertical Marketing Manager. This role involves shaping marketing strategies, executing campaigns, and collaborating with cross-functional teams to drive growth. Ideal candidates will have extensive experience in marketing, particularly within media, and a strong ability to manage projects and budgets effectively.

Benefits

Collaborative team environment

Ownership of marketing initiatives

Qualifications

5+ years of marketing experience in media or localization.
Experience running digital marketing campaigns with measurable impact.

Responsibilities

Define go-to-market plans for media services.
Lead integrated campaigns across digital channels.

Skills

Strategic Thinking

Content Development

Data-Driven Mindset

Tools

Adobe Creative Suite

WordPress

Vertical Marketing Manager - TransPerfect Media

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TransPerfect is seeking a Vertical Marketing Manager to support and help shape the marketing strategy for our Media & Entertainment business, which includes services like dubbing, subtitling, VFX, accessibility, AI-driven localization, metadata enrichment, and production workflow automation.

This role is ideal for someone with a mix of strategic thinking and hands-on execution experience. You’ll be responsible for running marketing initiatives that build awareness, generate demand, and support sales growth—while working closely with cross-functional teams across sales, product, and creative.

You won’t be expected to do it all alone. This role is about balancing leadership and execution. You'll have access to team members within the media group, as well as central performance, web, design, sales support, and events internal agencies.

Key Responsibilities

Help define and evolve go-to-market plans for media services, including messaging, positioning, target audiences, and market differentiation
Collaborate with internal stakeholders to translate business goals into actionable marketing strategies
Manage marketing calendars, budgets, timelines, and vendor relationships

Campaigns & Content Execution

Lead the planning and rollout of integrated campaigns across email, SEO/SEM, paid media (Meta, LinkedIn, TikTok, Google Ads), and social
Delegate and, often, execute, the writing and optimization of marketing content including emails, landing pages, pitch decks, case studies, blog posts, and social copy
Work with design teams or agencies to develop campaign assets and creative deliverables

Lead Generation & Performance

Collaborate with performance marketing and sales to support lead generation, nurturing, and pipeline growth
Monitor campaign KPIs and conversion performance, and recommend optimization strategies
Stay informed on industry trends and competitor activity to inform campaign planning

Cross-Functional Collaboration

Work closely with sales, product, and client teams to align messaging and priorities
Coordinate with the broader marketing team to ensure consistency and amplify key launches, wins, and announcements
Support participation in key events, partnerships, or sponsorships relevant to the media industry

Brand & Storytelling

Ensure messaging reflects a cohesive brand voice and resonates with media professionals (e.g., studios, streamers, post houses)
Contribute to customer storytelling efforts including testimonials, interviews, and use cases

Required Experience and Qualifications

5+ years of experience in marketing, ideally in media, entertainment, post-production, or localization
Familiarity with media workflows (dubbing, VFX, subtitling, etc.) and industry terminology
Experience running marketing campaigns across digital channels with measurable impact on leads or pipeline
Strong writing, editing, and content development skills
Comfort managing timelines, budgets, and external vendors or partners
Experience working cross-functionally with sales, product, and creative teams
Data-driven mindset with the ability to report on and optimize marketing performance
Bonus: Design or front-end experience (e.g., Canva, Adobe Creative Suite, WordPress, Webflow)

We Offer

Ownership of marketing for one of TransPerfect’s most dynamic and creative business units
The opportunity to work across both professional services and technology solutions
A collaborative team with support from performance marketers, designers, and sales partners
The chance to shape how major media brands localize, scale, and deliver their content globally

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing
Industries
Translation and Localization

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