Vertical Marketing Manager - TransPerfect Media

JR United Kingdom; London; On-site; GBP 40,000 - 75,000; Full time

Job summary

An established industry player is looking for a Vertical Marketing Manager to drive marketing strategies for their Media & Entertainment division. This dynamic role involves shaping go-to-market plans, executing integrated campaigns, and collaborating with cross-functional teams to enhance brand visibility and drive sales growth. The ideal candidate will have a strong background in marketing, particularly within the media sector, and a knack for data-driven decision-making. Join a collaborative team and play a pivotal role in transforming how major media brands localize and deliver their content globally.

Benefits

Collaborative Team Environment

Opportunity for Professional Growth

Dynamic Work Environment

Ownership of Marketing Initiatives

Qualifications

• 5+ years of marketing experience in media or entertainment.
• Strong writing and content development skills.
• Experience managing timelines and budgets.

Responsibilities

• Define and evolve go-to-market plans for media services.
• Lead integrated campaigns across various digital channels.
• Collaborate with sales and product teams for alignment.

Skills

Marketing Strategy

Campaign Management

Content Development

Data Analysis

Cross-Functional Collaboration

Education

Bachelor's Degree in Marketing or Related Field

Tools

Adobe Creative Suite

WordPress

Google Ads

SEO/SEM Tools

Job description

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Vertical Marketing Manager - TransPerfect Media, london

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Client:

TransPerfect

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

05.05.2025

Expiry Date:

19.06.2025

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Job Description:

About the Role

TransPerfect is seeking a Vertical Marketing Manager to support and help shape the marketing strategy for our Media & Entertainment business, which includes services like dubbing, subtitling, VFX, accessibility, AI-driven localization, metadata enrichment, and production workflow automation.

This role is ideal for someone with a mix of strategic thinking and hands-on execution experience. You’ll be responsible for running marketing initiatives that build awareness, generate demand, and support sales growth—while working closely with cross-functional teams across sales, product, and creative.

You won’t be expected to do it all alone. This role is about balancing leadership and execution. You'll have access to team members within the media group, as well as central performance, web, design, sales support, and events internal agencies.

Key Responsibilities

• Help define and evolve go-to-market plans for media services, including messaging, positioning, target audiences, and market differentiation
• Collaborate with internal stakeholders to translate business goals into actionable marketing strategies
• Manage marketing calendars, budgets, timelines, and vendor relationships

Campaigns & Content Execution

• Lead the planning and rollout of integrated campaigns across email, SEO/SEM, paid media (Meta, LinkedIn, TikTok, Google Ads), and social
• Delegate and, often, execute, the writing and optimization of marketing content including emails, landing pages, pitch decks, case studies, blog posts, and social copy
• Work with design teams or agencies to develop campaign assets and creative deliverables

Lead Generation & Performance

• Collaborate with performance marketing and sales to support lead generation, nurturing, and pipeline growth
• Monitor campaign KPIs and conversion performance, and recommend optimization strategies
• Stay informed on industry trends and competitor activity to inform campaign planning

Cross-Functional Collaboration

• Work closely with sales, product, and client teams to align messaging and priorities
• Coordinate with the broader marketing team to ensure consistency and amplify key launches, wins, and announcements
• Support participation in key events, partnerships, or sponsorships relevant to the media industry

Brand & Storytelling

• Ensure messaging reflects a cohesive brand voice and resonates with media professionals (e.g., studios, streamers, post houses)
• Contribute to customer storytelling efforts including testimonials, interviews, and use cases

Required Experience and Qualifications

• 5+ years of experience in marketing, ideally in media, entertainment, post-production, or localization
• Familiarity with media workflows (dubbing, VFX, subtitling, etc.) and industry terminology
• Experience running marketing campaigns across digital channels with measurable impact on leads or pipeline
• Strong writing, editing, and content development skills
• Comfort managing timelines, budgets, and external vendors or partners
• Experience working cross-functionally with sales, product, and creative teams
• Data-driven mindset with the ability to report on and optimize marketing performance
• Bonus: Design or front-end experience (e.g., Canva, Adobe Creative Suite, WordPress, Webflow)

We Offer

• Ownership of marketing for one of TransPerfect’s most dynamic and creative business units
• The opportunity to work across both professional services and technology solutions
• A collaborative team with support from performance marketers, designers, and sales partners
• The chance to shape how major media brands localize, scale, and deliver their content globally