Vercel Development Representative , Startups

WinsAbove; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation incl. equity

Healthcare package

Mentorship & events

Flexible time off

WFH gear budget

Job summary

Vercel is seeking a Development Representative to drive the onboarding of startups onto the Vercel platform. You will engage with engineering and product leaders, educate them on how Vercel accelerates shipping web experiences, and nurture opportunities in the Startups segment across EMEA, with emphasis on the UK & Ireland and the DACH region.

You’ll collaborate with Account Executives to build pipeline, refine outreach messaging, and learn from world‑class sales and product leaders in a

Qualifications

• 1+ years of experience in a technical sales or customer-facing role for a technical product.
• Excellent communication skills with the ability to explain complex topics to technical and non-technical stakeholders.
• Strong problem-solving abilities and attention to detail.
• Self-motivated and able to work independently while collaborating across teams.

Responsibilities

• Identify and engage high-potential companies that could benefit from Vercel’s platform.
• Research prospects and tailor outreach to engineering, product, and marketing leaders.
• Generate outbound opportunities through personalized outreach.
• Partner with Account Executives to build pipeline and drive adoption in the Startups segment.
• Collaborate cross-functionally with Marketing, Sales Engineering, and Customer Success to refine messaging and improve outreach effectiveness.

Skills

Web development

Startup culture

Tech sales

Communication

Independent work

Tools

Salesforce

Outreach

Job description

About Vercel:

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.

We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.

About the Role:

Vercel is seeking a Vercel Development Representative to help bring the next wave of innovative companies onto the Vercel platform. This role is ideal for individuals who are curious about web technologies, energized by working closely with startup founders and early‑stage teams, and eager to launch their career in technical sales at one of the world’s leading developer tools companies.

As a Vercel Development Representative, you’ll play a key role in connecting with engineering and product leaders at fast‑growing companies, educating them on how Vercel can help their teams ship faster and build better web experiences. You’ll work closely with Account Executives to identify, qualify, and nurture opportunities within the Startups segment — organizations that are scaling quickly and ready to invest in performance and developer experience.

You’ll focus on generating meetings with startup teams across EMEA, with particular emphasis on UK & Ireland and the DACH region, helping introduce Vercel to some of the most innovative developer‑first companies in the market.

This is a hands‑on, high‑impact role where you’ll learn directly from world‑class sales and product leaders, gain exposure to the SaaS sales cycle, and build a strong foundation for a career in go‑to‑market at Vercel.

The role includes in‑office anchor days on Monday, Tuesday, and Friday in our London office.

What You Will Do:

• Identify and engage high‑potential companies that could benefit from Vercel’s platform
• Research prospects and tailor outreach to engineering, product, and marketing leaders
• Generate outbound opportunities through personalized outreach
• Partner with Account Executives to build pipeline and drive adoption in the Startups segment
• Collaborate cross‑functionally with Marketing, Sales Engineering, and Customer Success to refine messaging and improve outreach effectiveness

About You:

• Passion for web development and staying current with the latest trends and technologies
• Familiar with the Startups culture & interested in working directly with founders
• 1+ years of experience in a technical, sales, or customer support role for a technical product
• Excellent communication skills — ability to explain complex technical concepts to both technical and non‑technical stakeholders
• Strong problem‑solving abilities and attention to detail
• Self‑motivated and able to work independently while also collaborating effectively with cross‑functional teams

Bonus If You:

• Background in computer science, web development, or a related technical field
• Vercel, Next.js, or any other technical background or understanding
• Salesforce, Outreach, or similar
• Experience as an SDR or other similar relevant positions

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $100,000 OTE. Actual salary will be based on job‑related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity‑based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization.

We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law.

Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.