Vendor Marketing & Demand Gen Lead

Cis Group; South Nutfield; On-site; GBP 40,000 - 65,000; Full time

Job summary

Hiperdist in the United Kingdom is seeking a Vendor Marketing Specialist to lead vendor-driven marketing initiatives. You will coordinate with marketing managers, external vendors, and partners to drive demand generation, pipeline contribution, and ROI-focused campaigns across multiple channels.

You will develop co-branded content, manage joint campaigns, and ensure effective lead handover to sales through CRM systems.

Responsibilities

• Build and maintain relationships with technology vendors and strategic partners, understanding their goals, audiences, and marketing objectives.
• Develop and execute joint marketing strategies and co-funded campaigns with vendors.
• Negotiate and manage marketing agreements, MDF usage, and co-investment plans with vendors.
• Plan and run demand generation campaigns across digital, partner, and event channels to generate qualified leads.
• Execute integrated campaigns including email, LinkedIn, webinars, landing pages, and partner promotions.
• Ensure lead handover, tracking, and follow-up alignment with sales through CRM and reporting tools.
• Create and manage co-branded content such as blogs, case studies, whitepapers, videos, and social assets.
• Develop vendor-specific marketing collateral ensuring brand consistency and regional relevance.
• Collaborate with design and content teams to deliver high-quality assets on time.
• Manage and update content on WordPress sites, including landing pages and microsites.
• Maintain SEO knowledge and apply on-page optimization, metadata, and content structure.
• Support implementation of the Group Digital Strategy with measurable campaigns.
• Plan and coordinate vendor-led events including webinars, workshops, and trade shows.
• Manage end-to-end event logistics, registrations, speaker coordination, and follow-ups.
• Monitor campaign performance with analytics, track KPIs, and prepare insights for stakeholders.
• Track budget, MDF utilization, and ensure transparency and accountability.
• Collaborate with sales, product marketing, finance, design, and content teams to ensure smooth execution.
• Keep up with marketing trends and technologies to keep initiatives innovative.

Job description

Hiperdist in the United Kingdom is seeking a Vendor Marketing Specialist to lead vendor-driven marketing initiatives. You will coordinate with marketing managers, external vendors, and partners to drive demand generation, pipeline contribution, and ROI-focused campaigns across multiple channels.

You will develop co-branded content, manage joint campaigns, and ensure effective lead handover to sales through CRM systems.