UX/UI Designer

Freebird; United Kingdom; Remote; GBP 53,000 - 83,000; Full time

Benefits offered by this job

Remote-first and flexible. Work from a

Job summary

Freebird is a 9-figure DTC brand serving over 2 million customers and redefining grooming for the modern consumer. We've built one of the strongest paid acquisition engines in DTC.

The next phase of growth isn't about more traffic; it's about designing experiences that convert, retain, and compound. We're looking for a UX/UI Designer who doesn't just make things look good, but builds the design system and conversion-focused surfaces that move the numbers.

Qualifications

• 4-7 years of UX/UI design experience in DTC or e-commerce, with PDPs and checkout experience.
• Experience building, maintaining, and scaling design systems in Figma.
• Portfolio showing measurable business impact via conversion improvements.
• Experience guiding experiments from hypothesis to results.
• Advanced Figma proficiency and ability to work independently.

Responsibilities

• Own UX/UI for conversion-critical pages (PDPs, checkout flows, landing pages, CTAs, post-purchase).
• Design every A/B test variant with a hypothesis and defined success metric.
• Evaluate test results and iterate; document winning patterns.
• Partner with CRO Manager to build and maintain a design hypothesis backlog.
• Identify friction points via heatmaps/session replays/analytics and translate into test briefs.
• Own the design system and component library in Figma, with clear specifications.

Skills

UX/UI design

CRO instincts

Figma proficiency

Design systems

Analytics / data-driven design

Independent working

Tools

Figma

Job description

Do you instinctively click through a competitor's checkout just to see where they're losing people?

Do you open a PDP and immediately start forming hypotheses before you've even read the copy?

Freebird® is a 9-figure DTC brand serving over 2 million customers and redefining grooming for the modern consumer. We've built one of the strongest paid acquisition engines in DTC. The next phase of growth isn't about more traffic. It's about designing experiences that convert, retain, and compound.

We're looking for a UX/UI Designer who doesn't just make things look good, but builds the design system and conversion-focused surfaces that make the numbers move. This role owns the Freebird visual execution layer, the component library that scales it, and the high-stakes pages where customers decide whether to buy.

This is not a "here are the brand guidelines, go design some screens" role. You'll be hands-on in Figma every day, running A/B test variants, maintaining a design system that the entire organization depends on, and shipping production-ready work within sprint cadence, with metrics attached to every major decision.

You'll report to the Senior Director of Design and partner closely with our CRO Manager. This role is 100% remote. We require meaningful overlap with US working hours.

If you think in components, conversion hypotheses, and funnel mechanics, and you've been waiting for a seat where design decisions are measured, not debated, this role is for you.

What You'll Own:

Design the Surfaces That Drive Revenue

• Own UX/UI for conversion-critical pages, including PDPs, checkout flows, landing pages, CTAs, and post-purchase experiences.
• Design every A/B test variant with a clear hypothesis and defined success metric before it goes into development.
• Evaluate test results and iterate. Winning patterns get documented, while losing variants get analyzed.
• Partner with the CRO Manager to build and maintain a design hypothesis backlog that is never empty or stale.
• Identify friction points in the customer journey using heatmaps, session replays, and analytics, then turn insights into test briefs.

Build and Own the Freebird Design System

The design system is not a side project. It is the foundation that makes everything else scalable.

• Own the component library, design tokens, and pattern documentation in Figma.
• Maintain version control and governance so the system grows predictably without introducing drift.
• Act as the consistency gatekeeper by reviewing team output, flagging deviations, and evolving the system as Freebird's product lines expand.
• Create clear specifications and acceptance criteria that enable smooth implementation with minimal back-and-forth.

Ship Production-Ready UI at Sprint Velocity

• Take stakeholder briefs to polished, production-ready designs within sprint cadence.
• Maintain pixel-perfect execution across web and app experiences.
• Deliver clean handoffs to the development team with complete specifications, interaction notes, and edge-case coverage.
• Contribute to sprint planning and grooming by estimating work accurately, flagging risks early, and delivering on commitments.

Scale the Design Function

• Help establish scalable design practices as the team grows, including critique culture, file organization, and handoff standards.
• Set the quality bar the team builds toward through strong execution and high standards.

What Success Looks Like

Within your first 6-12 months:

• A documented, scalable design system is used consistently across all digital touchpoints.
• A steady cadence of design-led experiments ships alongside the CRO roadmap.
• Measurable improvements in CTR, CVR, or AOV are directly tied to design decisions you made.
• Design handoffs are clean, complete, and require minimal clarification from engineering.
• Junior designers have a clear quality standard and structured way of working.
• You become the internal authority on the Freebird design system and its evolution.

Requirements

We're looking for an execution-first designer with strong CRO instincts, not just someone who creates beautiful interfaces.

• 4-7 years of UX/UI design experience, with significant experience in DTC or e-commerce, specifically PDPs, checkout flows, and subscription experiences. This experience is required.
• Proven experience building, maintaining, and scaling design systems in Figma, including components, variants, design tokens, and documentation.
• A portfolio that demonstrates measurable business impact, including conversion improvements, increased CTR, CVR gains, AOV growth, or similar performance metrics.
• Experience working through the full experimentation process, from hypothesis development and variant design to analyzing results and iterating.
• Ability to work independently, proactively communicate blockers, and maintain momentum without waiting for perfect processes.
• Comfortable presenting and defending design decisions using customer insights and performance data.
• Advanced Figma proficiency.
• Experience building a design system from scratch at a DTC brand.

Bonus Points

• Experience working closely with a CRO or experimentation team.
• Familiarity with Shopify or headless commerce environments.
• Background in direct-response marketing or performance creative.

Benefits

• Your design decisions are measured. You'll see the impact of your work through real business results.
• No politics, just execution. Join a fast-moving, high‑ownership, results‑driven culture.
• Make your mark by helping scale a 9‑figure DTC brand on the verge of global breakout.
• Kind, people‑focused team that communicates openly, collaborates well, and supports one another.
• We embrace growth and change, never settle, and continuously improve.
• We move fast, keep things simple, and innovate without fear.
• Remote‑first and flexible. Work from anywhere with autonomy and trust.
• Unlimited PTO. Recharge when you need to, without counting days.