User Acquisition Manager - F2P Mobile Games

JR United Kingdom; Bournemouth; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A prominent company in the gaming industry is seeking a User Acquisition Manager in Bournemouth to spearhead marketing strategies for mobile games. The ideal candidate will have 3-5 years of experience driving successful user acquisition campaigns while collaborating across teams to optimize performance and grow the player base. This hybrid position involves working from the London office two days a week.

Qualifications

• 3 - 5 years of hands-on UA experience in mobile games.
• Strong analytical skills with campaign performance management.
• Experience with casual mobile games and live ops.

Responsibilities

• Plan, launch, and optimize UA campaigns across multiple channels.
• Analyze campaign performance using KPIs like CPI, ROAS.
• Collaborate with creative teams to test and iterate ad creatives.

Skills

Analytical Skills

Proven Success in Performance Campaigns

Mobile Game UA Experience

Tools

SQL

Excel

Campaign Dashboards

Adjust

Appsflyer

Job description

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User Acquisition Manager - F2P Mobile Games, bournemouth

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Client:

Skillsearch

Location:

bournemouth, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer