US Focused - Social Content Writer

Pentasia; Greater London; Remote; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Base salary + uncapped bonus

Private health cover

Fitness incentives

Job summary

Pentasia is seeking a US Social Media Content Writer to create engaging sports betting content for a massive US audience. You’ll own social channels, craft copy, and promote sportsbook offers while working US hours from the UK. The role rewards originality, sports knowledge and a data-driven approach to audience engagement.

Collaborate with a dynamic team, use Canva for visuals, and focus on TikTok, Instagram and Snapchat to maximize reach. Competitive pay and benefits are offered.

Qualifications

• Genuine passion for sports and sports betting.
• Strong knowledge of the NFL or NBA.
• Excellent copywriting skills.
• Solid social media marketing experience on TikTok, Instagram and Snapchat.
• Regular social media user with understanding of platform features.
• Driven to be the best in the industry.
• Strong interpersonal skills.
• Flexibility to work US hours.

Responsibilities

• Grow a loyal community by creating high-quality content and daily engagement.
• Promote sportsbook offers through creative campaigns.
• Plan strategically by reading the mood of the account daily and shaping content accordingly.
• Get the most from each platform by using features to boost visibility and engagement.
• Share ideas in weekly catch-ups with brand leads and management.

Skills

Genuine passion for sports and sports‑

Strong knowledge of NFL/NBA

Solid social media marketing

Excellent copywriting

Regular social media user

Tools

Canva

Job description

US Social Media Content Writer

About the Role

Our client is a fast-growing media and technology business looking for someone who lives and breathes US sports and betting culture. You'll create standout sports and sports betting content for a following of millions across the United States.

The ideal candidate knows the NFL or NBA inside out, understands the betting landscape, has a proven marketing background and is a confident, everyday social media user. You'll run your own social betting brand, working alongside a well-known voice in the US betting space, and always look for fresh ways to lead the market on audience engagement and value.

Key Responsibilities

• Grow a loyal community: Create high-quality content that resonates with your audience, and engage with followers every day.
• Promote sportsbook offers: Choose relevant bookmaker promotions and present them through creative, effective campaigns.
• Plan strategically: Read the mood of your account daily and shape your content and betting plans around it.
• Get the most from each platform: Use every available feature to work with the algorithms, boost brand visibility and present content at its best.
• Share ideas: Join relaxed weekly catch-ups with fellow brand leads and management to compare results and brainstorm.

About You

• Genuine passion for sports and sports betting
• Strong knowledge of the NFL or NBA
• Experience using Canva
• Solid social media marketing experience, particularly on TikTok, Instagram and Snapchat
• Regular social media user with a good grasp of how the platforms and their features work
• Excellent copywriting skills
• Driven to be the best in the industry
• Strong interpersonal skills
• Flexibility to work US hours

What's on Offer

• The chance to engage with and advise millions of sports fans
• A young, talented and collaborative team
• Market-leading pay: a base salary plus uncapped bonus
• Outstanding benefits, including private health cover and fitness incentives