UK Sales Manager – Wine

JR United Kingdom; Shrewsbury; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading international wine producer seeks a UK Sales Manager to oversee commercial growth in both on-trade and off-trade markets. This role involves managing key accounts, identifying new opportunities, and influencing category strategy within a dynamic team environment. The position offers a competitive salary, bonuses, and flexibility, making it an exciting opportunity for candidates looking to drive growth and expand into European markets.

Benefits

Wine industry perks and travel opportunities

Leadership role within a growing business

Long-term career development

Flexible working arrangements

Qualifications

• Proven track record in wine sales.
• Deep understanding of UK market dynamics.
• Ambition to grow into broader export responsibilities.

Responsibilities

• Lead UK and Ireland commercial strategy.
• Manage and grow relationships with retail and wholesale accounts.
• Identify new business opportunities.

Skills

Business Development

Sales Strategy

Market Analysis

Relationship Management

Job description

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A leading international wine producer is seeking a UK Sales Manager to take full ownership of commercial growth across both the on-trade and off-trade. This is a rare opportunity to step into a strategic, autonomous role with the potential to expand into broader European markets over time.

You’ll be responsible for managing key retail, wholesale, and on-trade accounts while actively opening new doors across grocery, hospitality, and independent channels. The portfolio includes both branded and private label wines, offering scope to influence category strategy and long-term customer development.

Key Responsibilities:

• Lead the UK and Ireland commercial strategy across both on- and off-trade channels
• Manage and grow existing customer relationships—retailers, wholesalers, and hospitality operators
• Identify and convert new business opportunities across national and regional accounts
• Collaborate with marketing, trade, and logistics teams to ensure seamless execution
• Track market trends and competitor activity to inform strategy and positioning

Candidate Profile:

• Proven track record in wine sales, ideally spanning both branded and private label portfolios
• Deep understanding of the UK on-trade and off-trade market dynamics
• Strong commercial instincts with experience driving profitable growth
• Proven business development capability with a record of securing new listings
• Self-sufficient, proactive, and comfortable operating with autonomy
• Ambition to grow into broader export responsibilities over time

What’s on Offer:

• A leadership role within a dynamic and growing international wine business
• Competitive salary + 15% bonus + car allowance
• Remote working with flexibility and independence
• Wine industry perks and travel opportunities
• Long-term career development, including expansion into new markets
• A collaborative and entrepreneurial team with a shared passion for wine and partnership

We'd love to hear from you if you’re looking to drive strategic growth in the UK market while laying the foundation for international expansion.